# Compare Similarweb vs Looker 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Similarweb and Looker based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/148472-169053/SimilarWeb-Pro-vs-Looker --- # Similarweb vs Looker Features and Cost Comparison Last updated April 30th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SimilarwebLooker2/4 selected [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.6 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) [Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) [## Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.6 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Starting Price $125.00/month Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.6 Customer Service 4.4 Reviews Sentiment Based on [260 reviews](#user-reviews) Positive 252 Neutral 7 Negative 1 [## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price $2000.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [282 reviews](#user-reviews) Positive 264 Neutral 16 Negative 2 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Minitab 4.5 (388) * * * Starting Price $1851.00 Flat Rate,Per Year Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ### Zoho Analytics 4.4 (360) * * * Starting Price $30.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 91% of reviewers rated it above 4 stars * * * ### Lucky Orange 4.7 (260) * * * Starting Price $39.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * Highest Rated ### Semrush 4.6 (2,317) * * * Starting Price $139.95 Flat Rate,Per Month Free Trial Free Version * * * User rating 96% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,077 reviews from web analytics software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 70%Fit Missing features Feature ratings Heatmaps NA Keyword Tracking 4.3 Conversion Tracking 4.0 Data Visualization 4.6 Reporting/Analytics 4.5 72%Fit Missing features Not enough reviews Feature ratings Heatmaps NA Keyword Tracking 4.0 Conversion Tracking 5.0 Data Visualization 4.6 Reporting/Analytics 4.7 User satisfaction User satisfaction 4.6 User reviews[260](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.2 Customer support 4.4 User satisfaction 4.5 User reviews[282](https://www.capterra.com/p/169053/Looker/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.4 Customer support 4.5 Price starts from Price starts from $125Flat Rate, Per Month - Free version - Free trial Price starts from $2000Per Month - Free version - Free trial Best for Best for Serving over 6K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more. Best for Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. ## User reviews Pros & cons HC Hannah C. Account Executive > "My company recently upgraded to SimilarWeb Pro which gives you access to so much data on websites: monthly revenue, trends, and even finding accounts that are..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7060273) VS Vikram S. Lead > "At times, the breadth of data can feel overwhelming, and it takes a bit of time to narrow in on the most relevant insights. Since Ad Intelligence is still in beta,..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7018496) AC A C. Senior Analyst > "It makes it easy to monitor changes and trends in our market, and helps us benchmark our progress over time. While there are some limitations with data freshness and..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7048761) VR Verified Reviewer Strategy and Insight Director > "One problem with Similarweb is the difficulties in providing accurate raw numbers for traffic and spend." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141792) Caterina V. Founder and CEO > "We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes Similarweb..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) KD Katie D. Data Strategy and Insights Manager > "Currently, the platform only allows you to view data for a single market at a time, which can make cross-market analysis more challenging." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6508926) Caterina V. Founder and CEO > "Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) WW William W. Data Analyst > "The lack of ability to drill down to web analytics for specific portions of competitors' sites (as opposed to overall/topline metrics) has posed some limitations on..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380122) Caterina V. Founder and CEO > "It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and overall..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) MR Michael R. Marketing Effectiveness Analyst > "Some data can be less accurate for smaller websites and certain features require paid plans to access fully." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7007337) Caterina V. Founder and CEO > "From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of features..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) SL Sherry L. Digital Consultant > "The platform seems to struggle with providing accurate data for websites with lower traffic, which can be a significant drawback for small businesses or startups." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380886) LB Leslie B. VP, Performance Content > "Incredible SEO data all in one place: Extensive competitive comparison data, search volume trends over time, visibility into AI referring domains and prompts, how..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7002604) AN Alex N. CMO > "Even with daily use, it often takes longer than it should to sign in, with frequent prompts to reset passwords or re-verify sessions." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647) BN Ben N. Insights and Effectiveness Manager > "Similarweb enables us to provide our clients with detailed competitor benchmarking and understand the market landscape as well, both through the platform and their..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7004864) NS Novri S. AdTech Group Head > "The data is not 100% accurate compared to actual traffic, especially for smaller or low-traffic websites." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7001395) IG Ian G. Account Executive > "I also use it to get a sense of the website’s positioning, style, and overall objectives — it helps me understand what the company is prioritizing before I ever..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7041329) Nikola H. Research and Analytics Specialist > "Not all the features are available from the start and you need to buy additional "packages" of features, such as separate geographies etc., which can be very costly." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6335093) ZD ÖZge D. Digital Marketing Lead > "I know that no traffic data is completely accurate when compared to GA4, but it still provides valuable insights for comparing website traffic and engagement, as..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7019261) DC Duncan C. Digital Solutions Lead > "The cost to use Similarweb is a bit high, and for a marketing team, it does not report on advertising well enough." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6851240) BM Blake M. Account Strategist > "From my perspective, Similarweb is a tool that’s indispensable for one key thing: competitive analysis. When I need to understand what our competitors are doing,..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590) MA Maxwell A. Sole funder > "For me I think the pricing is high when getting some features and am not really sure if the data provided are 100% accurate" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6828530) BM Blake M. Account Strategist > "I find the data on traffic sources—like which sites are sending referrals, what paid campaigns are running, and what keywords are driving organic search—to be..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590) MG Maircon G. Executive Manager > "Also, while it provides a lot of data, sometimes it feels overwhelming, and filtering through everything to find exactly what you need can take some time." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) VR Verified Reviewer Strategy and Insight Director > "Similarweb's global data offering is great for understanding digital performance across competitor sets for our clients." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141792) LC Leonardo C. Diretor > "some data inaccuracies and limitation of data search period" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6497055) TD Thibault D. Chief Marketing Officer > "I really like using Similarweb to benchmark the number of visits, duration and sources of traffic of my closest competitors in the different EU markets." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887442) UM Ursula M. Director of Digital Strategy > "The inability to reorder the dashboards in alphabetical order." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496814) BM Brian M. Senior Director, SEM > "It is helpful with identifying competitor tactics, SEO-related research, and gathering general traffic insights." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7068836) JM JITEN M. Asso. Director Strategy > "Sometimes the data isn't as up-to-date as I'd like, which can be a bit frustrating." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380904) FC Florian C. Consultant > "I liked most how easy it is to get clear insights on website traffic and competitors in one place, making it simple to understand performance and market trends..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141906) SL Sherry L. Digital Consultant > "Additionally, the pricing can be prohibitive for smaller companies or individual users." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380886) LR Liza R. Analytics Specialist > "For SEO, it's a fantastic big-picture tool for understanding market trends and competitor strategies, though it doesn't replace dedicated platforms for in-depth..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887327) MG Maircon G. Executive Manager > "It can get a bit expensive if you need access to all the functionalities." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) SL Shawn L. Head of Strategy > "Quality of the output, amount of endpoints, and it's easy to access through a variety of methods (SaaS, API, Data Exporter, etc)." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7144337) TZ Tariq Z. Social Media Manager > "Even the starter pro plan is too steep for someone with my budget" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6585177) VS Vikram S. Lead > "I also appreciate the intuitive interface and how seamlessly Ad Intelligence integrates with Web Intelligence—it makes my workflow faster and the insights more..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7018496) AF Andrew F. Director > "Data for channels like social didn't seem all that accurate" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6515047) AK Amber K. Assistant manager > "It’s a powerful tool for analyzing website performance and understanding market trends. While the premium features offer in-depth insights, the free version is still..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6510880) CK Chantal K. Senio Account Manager > "sometimes cannot find everything of every region on latam" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6368663) KA Karly A. Marketing Analytics and Research Manager > "The custom industries feature—it allows me to look at a collection of website and view their aggregated data more holistically." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6504045) CJ Carlton J. Sr. Manager > "it can be a bit complex to navigate throughout the site" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6516890) VcD Vinícius D. Performance Marketing Specialist > "What I liked most about Similarweb is the detailed competitor analysis and the comprehensive data on user behavior and traffic sources, which helped refine our..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6503948) HS Hayden S. Media Executive > "This may be a licensing issue but the lack of historical data." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6510970) MG Maircon G. Executive Manager > "The ability to track performance across different channels and benchmark against competitors is super helpful in guiding strategy decisions. Plus, having all that..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) RG Raj G. Business Development Manager > "Too costly without knowing with certainty that the data is a 100% accurate. " [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6511640) PT Pavlo T. Strategic Analyst > "The platform’s capabilities keep expanding, and the quality and depth of insights I can extract are constantly improving." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7043454) RC Rosalba C. Digital Marketing Manager > "often fails to provide data" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6516423) AN Alex N. CMO > "In seconds, I can judge how strong any website is thanks to its clean, intuitive interface and a well-structured set of metrics." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647) MH Maddie H. Senior Analyst > "How data is lagged by a few days." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6503938) JO Jim O. Account Executive > "Overall, Similareweb has been a powerful tool to have in my arsenal as clients ask about the ever-changing digital and competitive landscape. While sometimes the..." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6504270) NF Natalie F. Head of Strategy > "Without the opportunity to use the tool, this advocacy is lost." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379825) Caterina V. Founder and CEO > "In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656) MM Mikael M. Owner > "It used to be easier to use, but it has become a bit more confusing to get started, in my opinion." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6800677) ANDREY V. CEO > "One of the most valuable softwares in my tool box for competitor analysis and helping rank my site." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7039464) HS Harry S. Project Manager > "my team can only afford 1 license." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6381614) MO Mihaela O. Affiliate Marketing Manager > "It's great for gathering business intelligence, from analyzing competitor websites and audiences to identifying potential partners and studying customer journeys." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6465721) SS Sahib S. Sales Manager > "Not the most intuitive product out there" [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379742) KD Katie D. Data Strategy and Insights Manager > "They also spotlight trend reports which has been a game-changer, offering us insights that are relevant and actionable to build into our client recommendations." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6508926) PC Prasath C. Freelancer > "The biggest disadvantage of SimilarWeb Pro is the limited amount of data it can show." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3590184) BN Ben N. Insights and Effectiveness Manager > "Similarweb is a market intelligence platform that provides meaningful insights to brands and agencies." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7004864) HA Hakim A. Designer > "I also did not find the sources on which the site relies on the data it provides." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3720548) MG Maircon G. Executive Manager > "It's a powerful tool that provides valuable insights into website performance, competitor analysis, and market trends." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684) VR Verified Reviewer Director > "It takes some getting to used and at first can be a bit clunky until you understand all the features properly." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___4769489) BM Brian M. Senior Director, SEM > "SimilarWeb is an extremely comprehensive platform for digital landscape insights. " [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7068836) JP Johnna P. Senior Analyst > "Customer support is pretty bad - a rep didn't show to my scheduled call, reply to my email, answer my chat in platform, or answer my support inquiry form." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___2958864) BM Blake M. Account Strategist > "The primary strengths of Similarweb center on its powerful competitive intelligence and market analysis capabilities." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590) AA Amanda A. Marketing Manager > "The stats didn't seem to be accurate." [See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3307133) [View Reviews](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) EG Erika G. Data Analyst > "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) LS Laura S. SDR > "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) DS Daniel S. Project Lead > "It provides a great selection of basic data visual tools and data integration options across several platforms." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) Parsa G. AI Data and Insights Analyst > "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) CB Christoph B. COO > "Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7129767) RS Robert S. Data Visualization Engineer > "I found that blending data from multiple data sources can be a hassle." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630) AW Adrian W. Fleet Operative > "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) Willem G. Commercial manager > "The guys got stuck when loading lots of data." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319) MH Matthew H. Analyst > "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) LE Lucie E. Customer Service Consultant > "For a first timer Looker will be difficult to work with as there are many options and complex options." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440) Manish S. Data Analyst > "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) BAF Bogdan Alexandu F. Stock Manager > "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397) HB Harlan B. Data Analyst > "Insufficient data transformation in platform" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494) AL Alexandra L. Customer success manager > "The reports are very customable, you can design a report almost as if you were working in power point." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400) GD Gerrit D. Solutions Engineer > "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237) JL James L. Product Management > "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) CW Chris W. Account Manager > "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) IA Isam A. CFO > "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036) TMG Tahir Mutlu G. Digital Marketing Specialist > "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) LN Laban N. Research and development analyst > "Running complex queries on this tool affects system performance occasionally which is not ideal." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) CW Chris W. Account Manager > "It offers many types of charts and graphs where you can integrate data from different sources easily." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) LH Lucien H. Head of GTM > "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) Manish S. Data Analyst > "My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot of..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) Suru S. BigData Engineer > "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309) PG Peter G. Manager > "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755) RC Ross C. PPC Account Executive > "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) AM Advaldo M. Director > "Looker is an impressive tool for every business, it shows a lot of important data, reports are easy to share to see live results or export as a..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6411729) LH Lucien H. Head of GTM > "It is not the most user friendly tool and can have performance issues around loading." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) AW Adrian W. Fleet Operative > "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) Parsa G. AI Data and Insights Analyst > "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) VR Verified Reviewer Head of Marketing Strategy > "Some charts take long to load." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983) JL James L. Product Management > "It's a solid BI platform that truly shines in how it handles data and lets people help themselves." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) AS Ankur S. Design Quality Advisor > "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649) Anshu Y. Sr. Data Analyst > "This helps us set realistic targets for the team and boosts overall productivity." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268) ER Eric R. Revenue Operations Manager > "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801) MH Matthew H. Analyst > "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) TMG Tahir Mutlu G. Digital Marketing Specialist > "It visualizes your data in a very short time and facilitates KPI tracking." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) MW Molly W. Technical Specialist > "Can be difficult to connect data sources." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705) CP Carly P. Accounts Administrator > "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962) AK Anuja K. Financial Analyst > "The software often lags too." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836) AV Albert V. Manager > "The most important feature for me is that you can import all sort of data into looker." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6348878) JR Jo R. Coaching Specialist > "Seriously, it is glitchy every single day. " [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184) Manish S. Data Analyst > "I am impressed with the user-friendly interface, easy to understand data modelling, and integration with other google tools like google sheet..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) CO Caleb O. Accounting manager > "I like the visualization and reporting capability of the tool which makes data analytics simple." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6298672) VR Verified Reviewer Supervisor > "It takes forever to load a look or dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293) VR Verified Reviewer Fulfillment Associate > "Looker provides the real-time data with great support and customization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6757844) OD Oana D. Enterprise Engagement Manager > "The design of it did not feel as intuitive as I would have expected." [See full review](https://www.capterra.com/p/169053/Looker/#SoftwareAdvice___2167281) ZW Zyad W. Technical IT Support > "Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6044702) MR Michelle R. Product Manager > "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103) [View Reviews](https://www.capterra.com/p/169053/Looker/reviews/) ## User interface [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) 4.61 (260) [Looker](https://www.capterra.com/p/169053/Looker/) 4.55 (282) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Access Controls/Permissions 150 Important Activity Dashboard 120 Important Similarweb Top features 41/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations - Time on Site Tracking [See all features](https://www.capterra.com/p/148472/SimilarWeb-Pro/#features) Looker 27/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations - Time on Site Tracking [See all features](https://www.capterra.com/p/169053/Looker/#features) ### Recognition Similarweb is recognized as a top-rated tool in 2 Capterra Shortlist reports Looker is recognized as a top-rated tool in 3 Capterra Shortlist reports Best Value DashboardSoftware (2023)  ### Deployment & support Similarweb Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Looker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Similarweb - By Similarweb - Located in United Kingdom - Founded in 2007 Looker - By Google - Located in United States - Founded in ## Popular Comparisons [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $125/month Price $349/year 4.5 Features 4.6 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-148472/SEO-PowerSuite-vs-SimilarWeb-Pro) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/) $2000/month Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-176586/Looker-vs-Power-BI) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) $125/month Price $139.95/month 4.5 Features 4.6 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/148472-151962/SimilarWeb-Pro-vs-SEMrush) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) $2000/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-208764/Looker-vs-Tableau) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $125/month Price $5/month 4.5 Features 4.6 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/148472-209021/SimilarWeb-Pro-vs-Screpy) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $2000/month Price Contact vendor for pricing 4.4 Features 4.6 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) $125/month Price $39/month 4.5 Features 4.6 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-150695/SimilarWeb-Pro-vs-Lucky-Orange) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,093)](https://www.capterra.com/p/125813/MATLAB/reviews/) $2000/month Price $203.63/year 4.4 Features 4.6 4.3 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/125813-169053/MATLAB-vs-Looker) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $125/month Price $109/month 4.5 Features 4.6 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/148472-149278/SimilarWeb-Pro-vs-AccuRanker) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/) $2000/month Price Contact vendor for pricing 4.4 Features 4.3 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-169053/Domo-vs-Looker) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) vs [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,796)](https://www.capterra.com/p/121701/HootSuite/reviews/) $125/month Price $249/month 4.5 Features 4.3 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/121701-148472/HootSuite-vs-SimilarWeb-Pro) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) $2000/month Price Contact vendor for pricing 4.4 Features 4.3 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio)