# Compare Similarweb vs Lucky Orange 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Lucky Orange and Similarweb based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/148472-150695/SimilarWeb-Pro-vs-Lucky-Orange

---

# Lucky Orange vs Similarweb Features and Cost Comparison

Last updated April 30th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Lucky OrangeSimilarweb2/4 selected

[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.6 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

[## Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

Starting Price

$39.00/month

Value-for-Money

4.6

Functionality

4.6

Ease of Use

4.6

Customer Service

4.7

Reviews Sentiment

Based on [260 reviews](#user-reviews)

Positive

247

Neutral

10

Negative

3

[## Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.6 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Starting Price

$125.00/month

Value-for-Money

4.2

Functionality

4.5

Ease of Use

4.6

Customer Service

4.4

Reviews Sentiment

Based on [260 reviews](#user-reviews)

Positive

252

Neutral

7

Negative

1

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## Summary

* * *

Key features rated by users

Features selected based on 2,077 reviews from web analytics software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

77%Fit

High performer

Feature ratings

Heatmaps

4.6

Keyword Tracking

2.5

Conversion Tracking

4.4

Data Visualization

4.5

Reporting/Analytics

4.5

70%Fit

Missing features

Feature ratings

Heatmaps

NA

Keyword Tracking

4.3

Conversion Tracking

4.0

Data Visualization

4.6

Reporting/Analytics

4.5

User satisfaction

User satisfaction

4.7

User reviews[260](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

Ease of use

4.6

Functionality

4.6

Value for money

4.6

Customer support

4.7

User satisfaction

4.6

User reviews[260](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.2

Customer support

4.4

Price starts from

Price starts from

$39Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$125Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Marketers, UX professionals and business owners at eCommerce and B2B companies and digital agencies rely on Lucky Orange to help find new ways to improve their website conversion rates.

Best for

Serving over 6K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more.

## User reviews

Pros & cons

AW

Agnieszka W.

President

> "I mainly use customers' purchase behavior and heat maps, which allows to improve and make the website more shopper..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6331417)

CH

Callum H.

CEO

> "You get a lot of notifications off the bat, I have since turned most of them off but daily reports seems a little..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6795813)

OK

Onur K.

Owner

> "The ability to see real-time user behavior has helped me identify pain points and optimize my site for better..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6586732)

AL

Adriana L.

Director of Strategy

> "It is very difficult to track navigation bars and dropdown menus accurately."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6322781)

PD

Patrick D.

Marketing

> "I like learning the behavior of my audience and using that to inform how we design our website and user experience."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___7038995)

SK

Samuel K.

CPO

> "The interface can feel a bit overwhelming or confusing at first, especially for new users who are just getting..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6794605)

PD

Patrick D.

Marketing

> "I love how lucky orange allows us to track visitor behavior to the website."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___7038995)

GR

Gianni R.

IT Manager

> "There are minor bugs in the sessions playback."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6542900)

RP

RON P.

Co-Owenr

> "Over the years that I have been using Lucky Orange, I have seen an expansion of services provided by them and this..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6702142)

TA

Tiago A.

CEO

> "Sometimes is to slow and don’t work well on phone"

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6424014)

KO

Karen O.

Marketing Coordinator

> "The heatmaps are awesome because they show exactly where users are most engaged across desktop, tablet and mobile..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6349092)

AW

Aaron W.

CMO

> "A notable hiccup is the occasional failure of screen recordings to display, which can interrupt the flow of user..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6142671)

BL

Brandon L.

Sales Manager

> "Lucky Orange has enabled us to completely understand how people actually interact with our tools and websites."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6825359)

QV

Quynh V.

Senior Marketing Specialist

> "It doesn't accurately track how far people make it through your funnel...and the data retention that Lucky Orange..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6149973)

OK

Onur K.

Owner

> "It’s a powerful tool that has provided me with actionable insights to improve my website’s user experience and..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6586732)

IH

Ian H.

Marketeer

> "Sometimes it takes a while to load up a session."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6324034)

CH

Callum H.

CEO

> "Having enough features to be usable on the free version to give you a good idea on what you may be paying for with..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6795813)

IH

Ian H.

Marketeer

> "Can be frustrating when you're checking a few sessions one after the other."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6324034)

VR

Verified Reviewer

Director of Marketing

> "Lucky Orange has allowed us to better manage content throughout our website since we know where people click and..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4881085)

FS

Francois S.

Head of Technology

> "The ability to track based on IP does not seem to be available anymore?"

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4865687)

WJ

William J.

Founder

> "Using it has really helped us understand where our customers come from and how they interact with our site."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6354480)

KS

Kari S.

Digital Marketing Manager

> "I've had several instances where something failed and a recording couldn't be captured."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6049565)

CH

Callum H.

CEO

> "Very positive, I think there are a lot of valuable features this app offers compared to other view tracking apps and..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6795813)

JA

Joshua A.

Administrator, Web Technology / IT Support

> "Sometimes even when I have the city, state, phone number and email address of a customer, I still cannot locate..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4378802)

PP

Paul P.

Founder

> "Good for insight into customer behaviour and has helped us a few times when there were issues on our site we were..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6607264)

JB

Julie B.

Owner

> "Not all visitor traffic is showing for one of my websites."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6207114)

SB

Sarah B.

Product Manager

> "Overall this has been such a great tool to track user frustrations we aren't able to locate in app."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6358729)

RC

Ripon C.

IT Executive

> "Lucky Orange is a complex service, so it can be difficult for some users to understand and use."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4804750)

RP

RON P.

Co-Owenr

> "Lucky Orange gives me the chance to see live, what people are doing on my website. "

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6702142)

LG

LeeAnn G.

Owner

> "I honestly have trouble trying to figure out how to get more info. besides the heat maps."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6178397)

LCD

Lutins Coquins D.

Accountant

> "Great app for sellers se can see in real time buyers on shopify"

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6647627)

RC

Ripon C.

IT Executive

> "Lucky Orange is a paid service, so it can be expensive for some businesses."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4804750)

KH

Keri H.

CEO

> "I like that I can replay customer sessions."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6842881)

JA

Joshua A.

Administrator, Web Technology / IT Support

> "This is especially frustrating when I finally find the session and some or all of that information is in the session..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4378802)

JR

Jesh R.

Product Marketing Specialist

> "Filters offer visibility into the most important aspects of the visitor experience."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6312867)

FL

Fran L.

CTO

> "Not fully compatible with all kind of browsers, for some specific versions the tracking don't work as well as usual."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3589488)

JD

James D.

Owner

> "Happy that we can track customer behaviour to better enhance our store."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6543213)

JA

Joshua A.

Administrator, Web Technology / IT Support

> "The biggest challenges we have had is that sometimes the session recordings do not exactly match what the customer..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4378802)

VR

Vicki R.

Ecommerce Manager

> "The support is good, when it wasn't working properly the team kept working at it until they had it sorted. "

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6850431)

LR

Luke R.

SEO Manager

> "The heatmaps can sometimes struggle with certain website pages when taking a screenshot."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4746436)

RC

Ripon C.

IT Executive

> "Lucky Orange offers heatmaps, which allow you to quickly and easily view how visitors are interacting with a website."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4804750)

MB

Matt B.

Owner

> "It is very difficult to set up funnels that work and you can’t make cross-platform funnels at all."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3676398)

NS

NAZIA S.

Founder and CEO

> "Not only that but it’s super informative with the most critical info needed to run my business."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6350479)

SO

Stephen O.

Owner

> "The videos sometimes don't load well for me or I have to keep clicking the play button."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4318784)

SE

Sitav E.

Marketing Associate

> "Easy to use, easy to understand, unlike Google Analytics which is near impossible to understand, L.O. give me more..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6496633)

LR

Luke R.

SEO Manager

> "Additionally, we have had issues with logging int multiple times during the same session."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4746436)

Alex D.

Co-Owner

> "Easy to install and maintain."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___7102410)

JO

Josh O.

Creative Director

> "Admittedly, I could probably do a better job of learning the ins and outs, but something about the interface makes..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4746837)

SK

Samuel K.

CPO

> "It's an excellent tool for anyone who is data-driven but not a full-time analytics professional."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6794605)

PL

Patrick L.

Owner

> "It is hard to share the sessions with people outside of the software."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3557350)

Alex D.

Co-Owner

> "Good overall features for the price."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___7102410)

AT

Aleks T.

CRO Team Lead

> "I am tied to just one question per survey and can't really rely on it."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3720597)

WJ

William J.

Founder

> "The UI combined with easy to learn functionality makes Lucky Orange an easy use case for our business."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6354480)

SF

Sidney F.

Ecommerce Operations

> "Sometimes Lucky Orange seems to lag and run slow."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4467775)

MM

Melissa M.

Founder and CEO

> "My mentor SABIR loves Lucky Orange, so I think it deserves more stars, I just don't know if I am getting the value..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6692900)

PB

Peter B.

Co-Founder

> "Their UI was outdated, but now they changed it."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___4304992)

JR

Jesh R.

Product Marketing Specialist

> "We've been using Lucky Orange for about a year, and it's been incredibly helpful for understanding our website."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6312867)

VR

Verified Reviewer

Growth Marketing Manager

> "recording limitations were kind of a bummer"

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3605619)

PP

Paul P.

Founder

> "Very useful in providing insights into customer behaviour."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6607264)

Aqeel K.

Marketing Manager

> "They recently launched a new version which I didn't like and I am still using the old one."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3813345)

MF

Madeline F.

Business Development

> "Very impressed with the depth of data and analytics offered by LuckyOrange, especially the specific information on..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___5093768)

GR

Georg R.

Owner

> "It just adds to all thee monthly costs"

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3645244)

AW

Agnieszka W.

President

> "It had me redo and improve the entire website."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6331417)

JR

Jessica R.

CEO

> "I wish i could've enjoyed the free trial a little bit more to experience the features before converting to paid..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___2891069)

SK

Samuel K.

CPO

> "Lucky Orange provides a tremendous amount of value, especially considering how easy it is to set up without complex..."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___6794605)

MA

Michael A.

Web Admin

> "I can immediately tell where our customers get stuck on our website."

[See full review](https://www.capterra.com/p/150695/Lucky-Orange/#Capterra___3511230)

[View Reviews](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

HC

Hannah C.

Account Executive

> "My company recently upgraded to SimilarWeb Pro which gives you access to so much data on websites: monthly revenue, trends, and even finding accounts that are..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7060273)

VS

Vikram S.

Lead

> "At times, the breadth of data can feel overwhelming, and it takes a bit of time to narrow in on the most relevant insights. Since Ad Intelligence is still in beta,..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7018496)

AC

A C.

Senior Analyst

> "It makes it easy to monitor changes and trends in our market, and helps us benchmark our progress over time. While there are some limitations with data freshness and..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7048761)

VR

Verified Reviewer

Strategy and Insight Director

> "One problem with Similarweb is the difficulties in providing accurate raw numbers for traffic and spend."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141792)

Caterina V.

Founder and CEO

> "We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes Similarweb..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656)

KD

Katie D.

Data Strategy and Insights Manager

> "Currently, the platform only allows you to view data for a single market at a time, which can make cross-market analysis more challenging."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6508926)

Caterina V.

Founder and CEO

> "Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656)

WW

William W.

Data Analyst

> "The lack of ability to drill down to web analytics for specific portions of competitors' sites (as opposed to overall/topline metrics) has posed some limitations on..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380122)

Caterina V.

Founder and CEO

> "It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and overall..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656)

MR

Michael R.

Marketing Effectiveness Analyst

> "Some data can be less accurate for smaller websites and certain features require paid plans to access fully."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7007337)

Caterina V.

Founder and CEO

> "From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of features..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656)

SL

Sherry L.

Digital Consultant

> "The platform seems to struggle with providing accurate data for websites with lower traffic, which can be a significant drawback for small businesses or startups."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380886)

LB

Leslie B.

VP, Performance Content

> "Incredible SEO data all in one place: Extensive competitive comparison data, search volume trends over time, visibility into AI referring domains and prompts, how..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7002604)

AN

Alex N.

CMO

> "Even with daily use, it often takes longer than it should to sign in, with frequent prompts to reset passwords or re-verify sessions."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647)

BN

Ben N.

Insights and Effectiveness Manager

> "Similarweb enables us to provide our clients with detailed competitor benchmarking and understand the market landscape as well, both through the platform and their..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7004864)

NS

Novri S.

AdTech Group Head

> "The data is not 100% accurate compared to actual traffic, especially for smaller or low-traffic websites."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7001395)

IG

Ian G.

Account Executive

> "I also use it to get a sense of the website’s positioning, style, and overall objectives — it helps me understand what the company is prioritizing before I ever..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7041329)

Nikola H.

Research and Analytics Specialist

> "Not all the features are available from the start and you need to buy additional "packages" of features, such as separate geographies etc., which can be very costly."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6335093)

ZD

ÖZge D.

Digital Marketing Lead

> "I know that no traffic data is completely accurate when compared to GA4, but it still provides valuable insights for comparing website traffic and engagement, as..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7019261)

DC

Duncan C.

Digital Solutions Lead

> "The cost to use Similarweb is a bit high, and for a marketing team, it does not report on advertising well enough."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6851240)

BM

Blake M.

Account Strategist

> "From my perspective, Similarweb is a tool that’s indispensable for one key thing: competitive analysis. When I need to understand what our competitors are doing,..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590)

MA

Maxwell A.

Sole funder

> "For me I think the pricing is high when getting some features and am not really sure if the data provided are 100% accurate"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6828530)

BM

Blake M.

Account Strategist

> "I find the data on traffic sources—like which sites are sending referrals, what paid campaigns are running, and what keywords are driving organic search—to be..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590)

MG

Maircon G.

Executive Manager

> "Also, while it provides a lot of data, sometimes it feels overwhelming, and filtering through everything to find exactly what you need can take some time."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684)

VR

Verified Reviewer

Strategy and Insight Director

> "Similarweb's global data offering is great for understanding digital performance across competitor sets for our clients."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141792)

LC

Leonardo C.

Diretor

> "some data inaccuracies and limitation of data search period"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6497055)

TD

Thibault D.

Chief Marketing Officer

> "I really like using Similarweb to benchmark the number of visits, duration and sources of traffic of my closest competitors in the different EU markets."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887442)

UM

Ursula M.

Director of Digital Strategy

> "The inability to reorder the dashboards in alphabetical order."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496814)

BM

Brian M.

Senior Director, SEM

> "It is helpful with identifying competitor tactics, SEO-related research, and gathering general traffic insights."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7068836)

JM

JITEN M.

Asso. Director Strategy

> "Sometimes the data isn't as up-to-date as I'd like, which can be a bit frustrating."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380904)

FC

Florian C.

Consultant

> "I liked most how easy it is to get clear insights on website traffic and competitors in one place, making it simple to understand performance and market trends..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7141906)

SL

Sherry L.

Digital Consultant

> "Additionally, the pricing can be prohibitive for smaller companies or individual users."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6380886)

LR

Liza R.

Analytics Specialist

> "For SEO, it's a fantastic big-picture tool for understanding market trends and competitor strategies, though it doesn't replace dedicated platforms for in-depth..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887327)

MG

Maircon G.

Executive Manager

> "It can get a bit expensive if you need access to all the functionalities."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684)

SL

Shawn L.

Head of Strategy

> "Quality of the output, amount of endpoints, and it's easy to access through a variety of methods (SaaS, API, Data Exporter, etc)."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7144337)

TZ

Tariq Z.

Social Media Manager

> "Even the starter pro plan is too steep for someone with my budget"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6585177)

VS

Vikram S.

Lead

> "I also appreciate the intuitive interface and how seamlessly Ad Intelligence integrates with Web Intelligence—it makes my workflow faster and the insights more..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7018496)

AF

Andrew F.

Director

> "Data for channels like social didn't seem all that accurate"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6515047)

AK

Amber K.

Assistant manager

> "It’s a powerful tool for analyzing website performance and understanding market trends. While the premium features offer in-depth insights, the free version is still..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6510880)

CK

Chantal K.

Senio Account Manager

> "sometimes cannot find everything of every region on latam"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6368663)

KA

Karly A.

Marketing Analytics and Research Manager

> "The custom industries feature—it allows me to look at a collection of website and view their aggregated data more holistically."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6504045)

CJ

Carlton J.

Sr. Manager

> "it can be a bit complex to navigate throughout the site"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6516890)

VcD

Vinícius D.

Performance Marketing Specialist

> "What I liked most about Similarweb is the detailed competitor analysis and the comprehensive data on user behavior and traffic sources, which helped refine our..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6503948)

HS

Hayden S.

Media Executive

> "This may be a licensing issue but the lack of historical data."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6510970)

MG

Maircon G.

Executive Manager

> "The ability to track performance across different channels and benchmark against competitors is super helpful in guiding strategy decisions. Plus, having all that..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684)

RG

Raj G.

Business Development Manager

> "Too costly without knowing with certainty that the data is a 100% accurate. "

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6511640)

PT

Pavlo T.

Strategic Analyst

> "The platform’s capabilities keep expanding, and the quality and depth of insights I can extract are constantly improving."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7043454)

RC

Rosalba C.

Digital Marketing Manager

> "often fails to provide data"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6516423)

AN

Alex N.

CMO

> "In seconds, I can judge how strong any website is thanks to its clean, intuitive interface and a well-structured set of metrics."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887647)

MH

Maddie H.

Senior Analyst

> "How data is lagged by a few days."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6503938)

JO

Jim O.

Account Executive

> "Overall, Similareweb has been a powerful tool to have in my arsenal as clients ask about the ever-changing digital and competitive landscape. While sometimes the..."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6504270)

NF

Natalie F.

Head of Strategy

> "Without the opportunity to use the tool, this advocacy is lost."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379825)

Caterina V.

Founder and CEO

> "In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7136656)

MM

Mikael M.

Owner

> "It used to be easier to use, but it has become a bit more confusing to get started, in my opinion."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6800677)

ANDREY V.

CEO

> "One of the most valuable softwares in my tool box for competitor analysis and helping rank my site."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7039464)

HS

Harry S.

Project Manager

> "my team can only afford 1 license."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6381614)

MO

Mihaela O.

Affiliate Marketing Manager

> "It's great for gathering business intelligence, from analyzing competitor websites and audiences to identifying potential partners and studying customer journeys."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6465721)

SS

Sahib S.

Sales Manager

> "Not the most intuitive product out there"

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6379742)

KD

Katie D.

Data Strategy and Insights Manager

> "They also spotlight trend reports which has been a game-changer, offering us insights that are relevant and actionable to build into our client recommendations."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6508926)

PC

Prasath C.

Freelancer

> "The biggest disadvantage of SimilarWeb Pro is the limited amount of data it can show."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3590184)

BN

Ben N.

Insights and Effectiveness Manager

> "Similarweb is a market intelligence platform that provides meaningful insights to brands and agencies."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7004864)

HA

Hakim A.

Designer

> "I also did not find the sources on which the site relies on the data it provides."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3720548)

MG

Maircon G.

Executive Manager

> "It's a powerful tool that provides valuable insights into website performance, competitor analysis, and market trends."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6496684)

VR

Verified Reviewer

Director

> "It takes some getting to used and at first can be a bit clunky until you understand all the features properly."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___4769489)

BM

Brian M.

Senior Director, SEM

> "SimilarWeb is an extremely comprehensive platform for digital landscape insights. "

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___7068836)

JP

Johnna P.

Senior Analyst

> "Customer support is pretty bad - a rep didn't show to my scheduled call, reply to my email, answer my chat in platform, or answer my support inquiry form."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___2958864)

BM

Blake M.

Account Strategist

> "The primary strengths of Similarweb center on its powerful competitive intelligence and market analysis capabilities."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___6887590)

AA

Amanda A.

Marketing Manager

> "The stats didn't seem to be accurate."

[See full review](https://www.capterra.com/p/148472/SimilarWeb-Pro/#Capterra___3307133)

[View Reviews](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

## User interface

4.70 (260)

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

4.61 (260)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Access Controls/Permissions

150

Important

Activity Dashboard

120

Important

Lucky Orange

Top features

42/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Escalation
-   Alerts/Notifications
-   API
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Management
-   Charting
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Funnel Analysis
-   Generative AI
-   Goal Setting/Tracking
-   Heatmaps
-   Keyword Tracking
-   Monitoring
-   Multiple Site Management
-   Pageview Tracking
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Notifications
-   Real-Time Reporting
-   Referral Tracking
-   Reporting/Analytics
-   Reporting & Statistics
-   Sales Trend Analysis
-   Screen Activity Recording
-   Search/Filter
-   SEO Management
-   Site Search Tracking
-   Social Media Integration
-   Surveys & Feedback
-   Tagging
-   Third-Party Integrations
-   Time on Site Tracking

[See all features](https://www.capterra.com/p/150695/Lucky-Orange/#features)

Similarweb

41/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Escalation
-   Alerts/Notifications
-   API
-   Behavior Tracking
-   Campaign Analytics
-   Campaign Management
-   Charting
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Engagement Tracking
-   Funnel Analysis
-   Generative AI
-   Goal Setting/Tracking
-   Heatmaps
-   Keyword Tracking
-   Monitoring
-   Multiple Site Management
-   Pageview Tracking
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Notifications
-   Real-Time Reporting
-   Referral Tracking
-   Reporting/Analytics
-   Reporting & Statistics
-   Sales Trend Analysis
-   Screen Activity Recording
-   Search/Filter
-   SEO Management
-   Site Search Tracking
-   Social Media Integration
-   Surveys & Feedback
-   Tagging
-   Third-Party Integrations
-   Time on Site Tracking

[See all features](https://www.capterra.com/p/148472/SimilarWeb-Pro/#features)

### Recognition

No recognitions have been awarded to Lucky Orange

Similarweb is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Lucky Orange

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Similarweb

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Lucky Orange

-   By Lucky Orange
-   Located in United States
-   Founded in 2012

Similarweb

-   By Similarweb
-   Located in United Kingdom
-   Founded in 2007

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