# Compare MailerLite vs Klaviyo 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare MailerLite and Klaviyo based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo

---

# MailerLite vs Klaviyo Features and Cost Comparison

Last updated March 16th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MailerLiteKlaviyo2/4 selected

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[## MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Starting Price

$10.00/month

Value-for-Money

4.7

Functionality

4.5

Ease of Use

4.6

Customer Service

4.8

Reviews Sentiment

Based on [2,256 reviews](#user-reviews)

Positive

2,164

Neutral

49

Negative

43

[## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Starting Price

$20.00/month

Value-for-Money

4.3

Functionality

4.6

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [524 reviews](#user-reviews)

Positive

498

Neutral

20

Negative

6

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 13,971 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

84%Fit

High performer

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.7

Newsletter Management

4.6

Email Tracking

4.7

Customizable Branding

4.7

63%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

4.4

User satisfaction

User satisfaction

4.7

User reviews[2,256](https://www.capterra.com/p/136603/MailerLite/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.7

Customer support

4.8

User satisfaction

4.6

User reviews[524](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.3

Customer support

4.3

Price starts from

Price starts from

$10Per User, Per Month

-   Free version
-   Free trial

Price starts from

$20Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

Freelancers, writers, small and mid size businesses, non-profits, e-commerce, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

Best for

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

## User reviews

Pros & cons

LE

Leslie E.

Owner

> "I love that I can schedule campaigns, automate message and product delivery, integrate with other tools that I use, and see my analytics easily. And every time..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006628)

MS

Martina S.

VP

> "Limited advanced customisation, automation can feel basic for very complex use cases, not ideal if you need enterprise level workflows or highly bespoke..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293)

DP

Deida P.

Founder

> "It also has a user-friendly platform that allows for your content to look professional and accessible. Plus, they have an excellent customer support service."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7023157)

AP

Ansuya P.

Director

> "Although my initial experience of using the platform and setting up my emails and automations was good, I wasn't even able to send my first email campaign as..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6842640)

IRA

Imogen R. A.

Digital Marketing Specialist

> "We employed it to very quickly develop promotional newsletters in order to increase client visibility on relatively short notice and without becoming bogged..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6806801)

JW

Joi W.

Online Coach

> "Updating my account when they changed something in their system wasn’t easy. And when I needed help I couldn’t chat with anyone live due to the plan I had."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7021373)

Katherine H.

Owner

> "I really like MailerLite's templates, which make it easy to keep consistent branding across every newsletter and campaign I send."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229)

Katherine H.

Owner

> "I previously used ConvertKit for my mailing needs, but was tired of paying a fortune for features I rarely ever use."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7073229)

Jamie A.

Community Manager

> "From onboarding emails to tiered automations and Stripe-triggered sequences, it keeps our ecosystem organized without the clunkiness or overwhelm of some..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422)

JN

Jason N.

Communications Consultant

> "The editor is very challenging to work with on Mobile, with chunky overlays that make editing very challenging. But it works in a pinch."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7001101)

SD

Shelby D.

Owner

> "Seriously, from the Tenor GIF gallery for adding GIFs to emails, to their landing page/website design tools, to their new eCommerce tools, I find this to be..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086)

MH

Manuel H.

Web Admin

> "For example, the preferences center, there is an email that I can't customize and as my public speaks Spanish it's a big cons."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009641)

EZ

Emilija Z.

Communications specialist

> "MailerLite is like the Swiss Army knife of email marketing - but way less intimidating. Whether you're a small business owner or a creative genius (or both),..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6773255)

LM

Laetitia M.

OBM

> "I sometimes find that when I don’t use the account for a long time, it can be a bit confusing to recover access or remember all the settings."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7009964)

Jamie A.

Community Manager

> "We use it with Make automations and we get notified immediately if there is an issue, and in a couple of clicks we are back to making money."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422)

MH

Michael H.

Keeper of Technical Sanity

> "THIS is my ONLY complaint with MailerLite. And it is a small thing. Plus there is a workaround using CSS but they don't document how.)"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017529)

AK

Amber K.

Author

> "I loved how much of it was able to be modded so that my emails could be totally unique. Once I figured out how to use it, I was able to create so many..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6837487)

JC

Jacqueline C.

Brand Designer

> "Now as the years go on so many of the options that were great are now gone. If you want customer service you have to be paying customers and all the templates..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623737)

SC

Sam C.

Owner

> "Helpful tutorial type options to show you how to maximize campaigns and build campaigns."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7040623)

MK

Marlo K.

Owner

> "The only challenge I faced was a little bit of trouble with domain authentication, which took some back-and-forth to resolve."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006979)

TR

Tanya R.

Creative Director

> "Their free plan offers a fantastic range of features, including automations so it’s very useful for creating a sales funnel and delivering free ebooks if..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884)

LaMP

Lucía M. P.

Founder, Publisher, and Chief Editor

> "The web tools sometimes barely work, and the simplest integrations (an email web form??)"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7000673)

TH

Tiara H.

Founder

> "This version allows you all of the basic tools for success-emailing newsletters, creating surveys, creating a landing page, etc."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6288722)

BB

Bethel B.

Marketing Director

> "I'm not familiar with code language so I wish there was more guidance for beginners or people who don't have a lot of web design experience."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002713)

MS

Martina S.

VP

> "It feels practical rather than overbuilt, which makes it a good fit for day to day email marketing, especially if you want something reliable that doesn’t get..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7066293)

AL

Ashley L.

Owner

> "I found the email design tool to be limited, reducing the ability to make aesthetic emails like some of their competitors."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6343066)

Mukul S.

UI UX designer

> "It makes creating campaigns and automations very smooth, even for complex workflows."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7054273)

DG

Derek G.

Owner

> "MailerLite had issues with email bounces which led us to explore alternative solutions"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6771247)

PP

Pablo P.

Especilist in Institutional Culture

> "The spam filtering as many or all others plataform is always a problem that concerns those who thrive into the self education industry or any other digital..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002393)

AK

Amber K.

Author

> "My friend has a couple domain names and she let me borrow one, but it rejected when we tried to get it approved."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6837487)

EL

Elke L.

Owner

> "The interface is clean and intuitive, automations are easy to set up, and I love how smooth the email builder works. Whether I’m creating weekly newsletters,..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180)

NA

Nirv A.

Doctor

> "The cost of the service is far too high when compared to the relatively low number of subscribers, I would recommend it to be less."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005945)

VR

Verified Reviewer

Publicity Officer

> "I had no trouble setting it up, loading a list, designing an email and sending it."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7047414)

SI

Stanislav I.

Marketing

> "automations, missing products in refund carts, can't remove old integrated Shop"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6620925)

MV

Matteo V.

Admin

> "It has helped me streamline my email marketing, save time, and achieve better engagement with my subscribers."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002367)

RK

Ryan K.

Marketing Manager

> "The lack of control over elements in the designer can be a bit of a limitation to building amazing emails."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6466084)

NM

Natalie M.

Founder Product Designer

> "I could set up my audiences and build a nice landing page, the free trial allows to explore the various features."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6638910)

EL

Elke L.

Owner

> "I’ve used several email platforms, but most were either clunky, overpriced, or overly complicated."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6855180)

SD

Shelby D.

Owner

> "It's just so dang easy to segment my audience, email my campaigns, set up automations, and add my branding to all of it."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086)

GS

Gabrielė S.

Head of Marketing

> "Sometimes it's difficult to find the "Back" or "Exit" button to exit from a specific window."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7014040)

GMG

Gian Marco G.

Membership Director

> "Good functionalities to manage subscribers and create emails from templates."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320)

RG

Rob G.

Founder

> "I had my first issue connecting a subdomain, which is intimidating for a person like me who is not overly technical."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6887679)

Dominic K.

Founder and CEO

> "Great Chat support - i had initial problems with connecting my domain, but got solved super fast and friendly."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7018560)

VR

Verified Reviewer

Owner

> "The confirmation process of my business website was not so easy for me as a non guy with low technical skills."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838383)

AR

Alexis R.

Admin

> "It’s great for new users and a solid starting point for learning automations."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7117120)

KK

Kristin K.

Technical Administrator

> "I don't particularily like that you have to use the blocks to add images and other visual content to your campaign. "

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6623130)

VR

Verified Reviewer

Product Manager

> "I was able to set up an almost exact copy of our HTML email template using drag & drop tools from MailerLite."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6432172)

LB

Lindsay B.

Social Media Manager

> "However, the automation features give me a horrible time."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7082843)

KC

Kelly C.

Author

> "I've been using MailerLite for several years now and haven't had any problems. When I locked myself out with 2FA, customer service was quick to help get me..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7010517)

NE

Noel E.

Computer Tech

> "My fist con is that Mailerlite has limited integrations: MailerLite has limited integrations with other third-party applications, which can be a drawback for..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___4763492)

AR

Annija R.

Marketing project coordinator

> "It has easy built in email blocks, it makes email crating easy. If I have some issues, help teams too solve them."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7010387)

AB

Aidas B.

CEO

> "It does not matter if you paid for a year."

[See full review](https://www.capterra.com/p/136603/MailerLite/#SoftwareAdvice___7079528)

Elizabeth A.

Mental Health Coach

> "They integrate with all my other platforms. And now they have the capability to sell digital products!"

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7014391)

MM

Monique M.

Everything. Author, programer, creative designer, etc.

> "The payment and plan options are not very intuitive."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7006689)

Jamie A.

Community Manager

> "It plays well with Stripe, our forms, and our client journey mapping."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6838422)

GMG

Gian Marco G.

Membership Director

> "Email preparation UI is a bit clunky."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005320)

JS

Jeanne S.

Author

> "I anticipate using it to build my reader members and in future book launch campaigns."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7007678)

Wendy C.

Founder Transition Mentor

> "I was creating a new account on a new platform, and my current subscription would not automatically transfer."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6617043)

SD

Shelby D.

Owner

> "Outstanding customer support, great documentation for the most part, lots of integrations, easy-to-use tools and systems..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7017086)

Ali K.

Website Designer

> "Their approval system is a bit poor and time consuming when we use a new profile for a brand new business. And their new interface and old interface made it a..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___4919292)

HB

Horacio B.

CEO

> "Always excellent, we started with an integrated engineering smart farming project, whose final link is cattle beef selling in our own selling point."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6641454)

ES

Eivind S.

coo

> "It was pretty much impossible to get in contact with anyone from ML, after a few days we got a mail stating that due to Anti Spam policies our one and only..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___4799108)

GM

Gordon M.

Owner

> "Very positive, I found the initially set up very easy, I did have a problem authenticating the DNS settings (my lack of understanding being the problem), but..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6887230)

TH

Tiara H.

Founder

> "There aren’t any advanced features for email automation, so look elsewhere if your workflow is heavy."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6288722)

SL

Sandy L.

Owner

> "I really enjoy the intuitive workflows and how easy it is to build campaigns. When I did need support, the helpdesk was very responsive and solved my issue..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7015628)

TP

Tatiana P.

teacher

> "For instance I cannot select the whole text, but only a single block (a single paragraph)."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6616038)

Chris L.

Operations

> "I was searching for a simple ESP with easy to use automation that was affordable. and Mailerlite fit the bill."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7100062)

DS

Dave S.

Business Manager

> "I was having issues with MailChimp not sending emails to everyone on my list."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7008910)

DS

Dave S.

Business Manager

> "I like the simplicity and the AI text creator help that is integrated into the editor."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7008910)

MN

Mahtab N.

Author of Books for Young Readers

> "The new Mailerlite version is a bit pricey."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002592)

ER

Eric R.

CEO

> "It’s not the most advanced platform on the market, but it balances cost, usability, and core features really well."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005784)

LW

Lynne W.

Owner

> "I still have issues with creating a good site that flows into automation."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7005558)

PP

Pablo P.

Especilist in Institutional Culture

> "I would say it is an excellent plataform to use, friendly, intuitiv, easy and fast. When you are already familiarized with the tools and hundreds of templates..."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7002393)

SG

Shella G.

Marketing Consultant

> "Another problem I sometimes have is that the formatting bar disappears and I can't get it back."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6577302)

TW

Tiina W.

Founder

> "It allows you to start for a very low investment and grows with you."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7004534)

TR

Tanya R.

Creative Director

> "The design capabilities aren’t the greatest and the interface is a little clunky until you get used to it."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6625884)

Muhammed Ö.

Founder

> "The feature I like most is that I can manage my e-mail follow-ups and campaigns well and comfortably."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6241104)

ZB

Zanny B.

Coach Creator and Mindset Coach

> "Not much functions and can be very stressful at times to get done as not much support on the free plan."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___6593458)

NH

Neisi H.

Author

> "User friendliness is a 10 out of 10. And free up to 1000 subscribers for my newsletter was unbeatable."

[See full review](https://www.capterra.com/p/136603/MailerLite/#Capterra___7018062)

AB

Aidas B.

CEO

> "YOU WILL NOT GET A REFUND."

[See full review](https://www.capterra.com/p/136603/MailerLite/#SoftwareAdvice___7079528)

[View Reviews](https://www.capterra.com/p/136603/MailerLite/reviews/)

LW

Lee W.

Owner

> "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455)

Dan J.

Lead Strategist, Designer

> "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526)

IS

Ilayda S.

Marketing Director

> "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045)

Doga I.

Director

> "Some features are not available for every account/business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

VR

Verified Reviewer

Marketing

> "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

Elena D.

Marketing Manager

> "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651)

JF

Jonah F.

Manager of Product Development and Business Operations

> "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071)

Sam Z.

Director Of Marketing And DTC

> "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703)

Joseph E.

Ecommerce and IT Manager

> "I don't like the pricing structure for a lot of it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090)

OC

Owen C.

MD

> "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002)

KC

Katie C.

Email Team LEad

> "Cost and pricing structure are not my favorite."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794)

Kennedy K.

freelancer

> "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

ZP

Zenia P.

Marketing Coordinator

> "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198)

RO

Ricki O.

Owner

> "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

GD

Grant D.

Production and Product Line Manager formerly Marketing and Web Manager

> "A bit pricy and tiers and auto upgrades take a while to get used to"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

Raphael F.

Head of Ecommerce

> "It's a bit abusive even though the service is great."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

KK

Kevin K.

Marketing Manager

> "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217)

VR

Verified Reviewer

Chief of Staff

> "The interface can feel dense at first."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065)

DANIEL V.

Consultor

> "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491)

AW

Adam W.

eCommerce

> "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411)

SO

Sophie O.

Head of ecommerce

> "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534)

Raphael F.

Head of Ecommerce

> "We didn't appreciate the drastic price increase last year in 2024."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

RO

Ricki O.

Owner

> "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

MV

Mariana V.

Social media lead

> "It is a little more expensive than other similar tools."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154)

VR

Verified Reviewer

Marketing

> "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

SK

Sabri K.

does not refund money

> "We canceled a plan by mistake, they do not take it back and do not give refunds"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313)

LE

Lindsey E.

Owner - Head Designer

> "I love the ease of connecting Klaviyo to my Shopify store and other apps."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949)

LC

Lataysha C.

Owner

> "My overall experience has been difficult to where I’ve used it and gave up on understanding it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547)

BJ

Brittany J.

Operations Manager

> "I like that it has so many features that are one or two clicks to implement, like the follow up email feature."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473)

KM

Kortney M.

Owner

> "The cost was getting high especially for a small list. And the support was not always available straight away"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441)

AW

Angela W.

Graphic Designer

> "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018)

IA

Isaac A.

Student

> "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836)

JV

Jeannie V.

Operations Manager

> "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060)

MB

Miriam B.

Administrator

> "It was pretty complicated to manage the email domain switch."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033)

Kennedy K.

freelancer

> "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my customers."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

AS

Allison S.

Email Designer

> "It could take a while for the support team to understand what I was asking for help with."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905)

Samuel A.

Digital marketing manager

> "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553)

RR

Ricardo R.

Marketing

> "Can get expensive, especially if using old email lists."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703)

Doga I.

Director

> "Best email marketing platform for D2C ecommerce businesses."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

GN

Gerald N.

Marketing

> "It's starting to get super expensive as our list grows."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682)

RG

Rob G.

CEO

> "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781)

Bo K.

Customer Service Ambassador

> "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

JN

Joshua N.

Application Specialist

> "Especially during the tough times of retail trade we have found it very successful in assisting with our conversion and driving traffic into our..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6366295)

TA

Trevor A.

Owner

> "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600)

VR

Verified Reviewer

CEO

> "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget -..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821)

KN

Kyle N.

Owner

> "It is a lot of work and their support is very limited."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706)

MK

Madhura K.

Marketing Strategist

> "It’s a very good integration and this AI was able to capture the essence of our branding very well in a couple tryouts."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231)

SR

Steve R.

Digital Producer

> "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

SW

Simona W.

Head of marketing

> "For the structure our emails, Klaviyo has been an effective tool."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781)

SL

Simon L.

Manager

> "Pricing seems a little high compared to others"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6281452)

JM

Javier M.

Project Manager

> "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218)

Mariia S.

Cosmetic Selling Manager

> "Not being able simply to transfer the email list of customers from our customer service database"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4777891)

IA

Isaac A.

Student

> "In addition, thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and engagement..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836)

KV

Katya V.

Developer

> "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014)

CL

Carissa L.

Marketing and Sales Manager

> "I really like the ease of use with Klaviyo and how they are constantly updating and releasing new features like Ai components"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6825703)

SR

Steve R.

Digital Producer

> "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

Bo K.

Customer Service Ambassador

> "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

NA

Ndifon A.

Founder and CEO

> "It's a significant drawback, especially for small businesses or those with limited budgets."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250)

Bill L.

Vice President of Sales and Operations

> "We like how the data graphs."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7089137)

VR

Verified Reviewer

Eigenaar

> "Klaviyo keeps deducting money from our creditcard"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256)

TO

Tareq O.

Sales Engineer

> "The segmentation tools enable us to create custom lists effortlessly, resulting in targeted mailings and improved results."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4737543)

John S.

Social Media Consultant

> "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced features and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346)

MS

Megha S.

marketing automation specialist

> "Klaviyo is appreciated by users for its user-friendly interface, advanced segmentation capabilities, integrations with other tools, analytics, and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4788112)

MC

Maria C.

Sales Executive

> "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341)

SL

Suzanne L.

Head of CRM

> "Great functionality for building automations"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745)

Md R.

Graphics Designe

> "I don't like Klaviyo campaign system it's take some times"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821612)

SB

Sam B.

E-Commerce Manager

> "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071)

JP

Juliette P.

CEO

> "Klaviyo is a little expensive compared to sendinblue that we used before."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467)

IL

Isaac L.

Director of Sales and Business Development

> "Their company continually develops new products that help merchants achieve greater success."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6859213)

MO

Maria O.

Growth Hacking Analyst

> "It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like it..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3685319)

MK

Madhura K.

Marketing Strategist

> "I love how Klaviyo not only focuses on triggered flows and campaigns but sms too."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6367231)

TB

Tanya B.

CRM Manager

> "You cannot add users to a list based on their engagement actions in a workflow."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3547680)

SL

Suzanne L.

Head of CRM

> "Frequent platform updates bringing new and improved capabilities"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6839745)

VR

Verified Reviewer

Owner

> "I didn't know anything about email marketing before using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278)

NM

Natasha M.

Controller

> "Syncs to Shopify and has good reporting."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6824030)

Ben U.

CTO

> "a bit expensive if you dont know what your doing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970)

VR

Verified Reviewer

Marketing

> "It's easy to use, and the ability to build lists and segments is useful and also user friendly."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

MH

Mia H.

Associate Manager Marketing

> "Sometimes it is hard to monitor campaigns when there are multiple going on at once"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4462927)

[View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)

## User interface

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

4.71 (2,256)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

4.64 (524)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

MailerLite

Top features

39/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/136603/MailerLite/#features)

Klaviyo

37/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/156699/Klaviyo/#features)

### Recognition

No recognitions have been awarded to MailerLite

No recognitions have been awarded to Klaviyo

### Deployment & support

MailerLite

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Klaviyo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

MailerLite

-   By MailerLite
-   Located in United States
-   Founded in 2005

Klaviyo

-   By Klaviyo
-   Located in United States
-   Founded in 2012

## Popular Comparisons

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

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[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

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[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/)

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[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

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$13/month

4.5

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4.4

4.6

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[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,565)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$20/month

Price

$13/month

4.6

Features

4.4

4.5

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-156699/MailChimp-vs-Klaviyo)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,316)](https://www.capterra.com/p/202338/Gmail/reviews/)

$10/month

Price

$0

4.5

Features

4.7

4.6

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/136603-202338/MailerLite-vs-Gmail)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,316)](https://www.capterra.com/p/202338/Gmail/reviews/)

$20/month

Price

$0

4.6

Features

4.7

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/156699-202338/Klaviyo-vs-Gmail)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$10/month

Price

$12/month

4.5

Features

4.2

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-136603/Constant-Contact-vs-MailerLite)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$20/month

Price

$15/month

4.6

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-156699/ActiveCampaign-vs-Klaviyo)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$10/month

Price

$15/month

4.5

Features

4.5

4.6

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$20/month

Price

$12/month

4.6

Features

4.2

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-156699/Constant-Contact-vs-Klaviyo)

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,256)](https://www.capterra.com/p/136603/MailerLite/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$10/month

Price

$15/month

4.5

Features

4.4

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (524)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

vs

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

$20/month

Price

$16/month

4.6

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/153508-156699/Omnisend-vs-Klaviyo)