# MailerLite vs GetResponse: Features and Cost Comparison 2026 | Capterra > MailerLite vs GetResponse: Which email marketing tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/136603-153948/MailerLite-vs-GetResponse --- # MailerLite vs GetResponse Features and Cost Comparison Last updated March 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: MailerLiteGetResponse2/4 selected [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2256)](https://www.capterra.com/p/136603/MailerLite/reviews/) [GetResponse](https://www.capterra.com/p/153948/GetResponse/)[4.2 (519)](https://www.capterra.com/p/153948/GetResponse/reviews/) [## MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.7 (2256)](https://www.capterra.com/p/136603/MailerLite/reviews/) [## GetResponse](https://www.capterra.com/p/153948/GetResponse/)[4.2 (519)](https://www.capterra.com/p/153948/GetResponse/reviews/) Starting Price $10.00/month Starting Price $10.00/month Value-for-Money 4.7 Functionality 4.5 Ease of Use 4.6 Customer Service 4.8 Starting Price €16.00/month Starting Price €16.00/month Value-for-Money 4 Functionality 4.1 Ease of Use 4 Customer Service 4 Reviews Sentiment Based on [2,256 reviews](https://www.capterra.com/p/136603/MailerLite/reviews/) Positive 2,164 Neutral 49 Negative 43 Positive 2,164 Neutral 49 Negative 43 Reviews Sentiment Based on [519 reviews](https://www.capterra.com/p/153948/GetResponse/reviews/) Positive 417 Neutral 50 Negative 52 Positive 417 Neutral 50 Negative 52 Best for (according to reviews) - **Business size**: Small businesses account for 1988 reviews, representing 92% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, health, wellness and fitness, and writing and editing together contribute 26% of reviews, showing notable usage across these sectors. - **Use cases**: Campaign management (31%), landing page creation (26%), and email management (22%) are the primary applications, reflecting diverse marketing and communication needs. Best for (according to reviews) - **Business size**: Small businesses account for 396 reviews, representing 77% of feedback, indicating strong adoption among this segment. - **Industry**: Marketing and advertising, internet, and IT/services together make up 37% of reviews, showing notable use across digital-focused sectors. - **Use cases**: Email marketing (81%), marketing automation (38%), and landing page creation (30%) are key functions, reflecting broad marketing workflow support. ## Not a match? Find software alternatives tailored to your priorities. 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Reviewers value its user-friendly interface, effective contact and list management, and comprehensive analytics, appreciating the free plan for essential features like automation and customization. However, they mention some limitations in automation and subscriber management, as well as occasional issues with customer support and free plan restrictions. GetResponse GetResponse reviewers consider it ideal for users needing comprehensive marketing services, including CRM, automation, and landing page creation, especially when integration with various tools is important. Users highlight its powerful email marketing features, advanced tracking, and flexible pricing plans, noting the effectiveness of its mobile optimization and detailed analytics. However, they mention higher costs for advanced features and occasional dissatisfaction with customer support and account management. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison In the email marketing market, MailerLite and GetResponse both offer a range of features, and comparing them goes beyond just looking at price. Understanding which functionalities align with your specific requirements can help maximize value and eliminate unnecessary spending. Below is a breakdown of the most critical aspects to consider. \[[1](#source-item-1)\] Key features rated by users Features selected based on 61,177 reviews from Email Marketing users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. MailerLite 86%Fit High performer Feature ratings Email Campaign Management 4.8 Contact Management 4.6 List Management 4.6 Mobile Optimization 4.6 GetResponse 79%Fit Feature ratings Email Campaign Management 4.4 Contact Management 4.2 List Management 4.4 Mobile Optimization 4.3 Email Campaign Management 4.8 (859) 4.4 (141) MailerLite users appreciate the ease of setting up and managing email campaigns, highlighting the platform's user-friendly interface, robust tools for targeting and personalization, and comprehensive analytics for tracking performance. They value the ability to duplicate campaigns, use templates, and automate emails. However, some users mention limitations in the free version and occasional issues with segment selection. GetResponse users also find the email campaign management feature effective, noting its powerful tools for creating, testing, and tracking campaigns. They appreciate the wide range of templates, advanced tracking, and ease of use, even for beginners. Some users, however, report issues with customer service and the platform's flexibility. Overall, users find MailerLite's email campaign management user-friendly and efficient, while they value GetResponse for its powerful tools and advanced tracking capabilities. Contact Management 4.6 (246) 4.2 (50) MailerLite users find the contact management feature helpful for organizing and maintaining detailed contact information, including notes and segmentation. They appreciate the ease of adding, modifying, and updating contacts, as well as the ability to track interactions and manage lists effectively. Some users, however, mention difficulties with exporting notes and occasional issues with customer support. GetResponse users value the contact management tool for its ability to store, manage, and update contact information, as well as its strong privacy measures. They appreciate the ease of importing and exporting contacts, organizing them into lists or segments, and managing them from a single dashboard. Some users note difficulties with updating email addresses and the need for better analytics for failed or bounced contacts. In general, users find MailerLite's contact management feature user-friendly and detailed, while they value GetResponse for its strong privacy measures and ease of organization. List Management 4.6 (478) 4.4 (87) MailerLite users appreciate the platform's list management capabilities, which they say include easy segmentation, list cleaning, and detailed statistics on subscriber activity. They find the dashboard intuitive and the training resources helpful. Some users, however, report delays in list updates and issues with re-adding subscribers. GetResponse users also value the list management feature, noting its intuitive interface, ease of segmentation, and efficient import and export functions. They appreciate the ability to manage multiple lists and the detailed analytics provided. Some users mention occasional issues with lost lists and the need for better organization. Overall, users find MailerLite's list management feature intuitive and detailed, while they value GetResponse for its efficient import/export functions and detailed analytics. Mobile Optimization 4.6 (548) 4.3 (84) MailerLite users highlight the importance of mobile optimization, noting that a significant portion of their subscribers read emails on mobile devices. They appreciate the platform's ability to automatically optimize emails for mobile, ensuring they are easy to read and visually appealing. Some users, however, mention limited customization options for mobile displays. GetResponse users also emphasize the importance of mobile optimization, appreciating the mobile-friendly templates and the ability to preview emails on mobile devices before sending. They find the optimization effective for ensuring emails are legible and attractive on various devices. Some users, however, report the need for additional customization options. In summary, users find MailerLite's mobile optimization feature effective and user-friendly, while they value GetResponse for its mobile-friendly templates and preview capabilities. ## Pricing comparison ### Starting prices MailerLite $10.00 Per User (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/136603/MailerLite/pricing/) GetResponse €16.00 Flat Rate (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/153948/GetResponse/pricing/) ### Value-for-money analysis 4.7 (2256) 4.0 (519) Comparing reviews of both MailerLite and GetResponse reveals how users perceive both products' value for money: MailerLite reviewers say it offers affordable pricing and a comprehensive free plan, and GetResponse reviewers highlight its flexible pricing and feature-rich free plan. MailerLite users appreciate its free plan, which they say includes essential features like automation and customization options, making it suitable for small businesses and beginners. Reviewers also find its paid plans affordable and note that it provides good value for money with features like website setup, email campaigns, and detailed analytics. However, some users mention that the new pricing structure and limitations on the free plan can be drawbacks. When it comes to GetResponse, reviewers comment on its flexible pricing plans and the availability of a free plan that accommodates up to 500 contacts. Users value the extensive features offered, such as CRM, automation, and landing pages, which they find beneficial for growing their businesses. Some users, however, feel that the higher-tier plans can be expensive and that certain advanced features are only available at higher price points, which may not be ideal for smaller businesses. ## How does the user experience compare on MailerLite vs GetResponse? ### Overall rating 4.7 (2256) 4.2 (519) ### User interface MailerLite GetResponse ### Customer service and support MailerLite Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat GetResponse Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of MailerLite vs GetResponse Both MailerLite and GetResponse are solutions that have been reviewed by verified reviewers on Capterra. Check out what real users have to say about their experiences to see how MailerLite stacks up against GetResponse and pick the one that fits best your needs. Users appreciate MailerLite for its excellent customer support, noting quick and effective responses. They also value its competitive pricing, indicating it offers great value for money. Additionally, reviewers find MailerLite's email marketing tools intuitive and effective for small businesses. When it comes to GetResponse, users highlight its comprehensive marketing services, including integration with various tools and platforms. They also praise its robust email marketing features, which help in reaching a wider audience. Furthermore, reviewers appreciate GetResponse's landing page creation tools, citing their ease of use and effectiveness. As for the cons, MailerLite users mention limitations in email automation and subscriber management, citing issues with control and sequence interruptions. They also note occasional problems with issue resolution. Meanwhile, GetResponse users find its pricing to be relatively high and express dissatisfaction with its email management, mentioning poor customer support and difficulties with account handling. \[[2](#source-item-2)\] Pros MailerLite LE Leslie E OwnerHealth, Wellness and Fitness, Self-employedUsed the software for: More than 2 years. “I love that I can schedule campaigns, automate message and product delivery, integrate with other tools that I use, and see my analytics easily. And every time I've reached out to customer support I get detailed and helpful responses.“ September 11, 2025 DP Deida P FounderE-Learning, Self-employedUsed the software for: 6-12 months. “It also has a user-friendly platform that allows for your content to look professional and accessible. Plus, they have an excellent customer support service.“ October 7, 2025 GetResponse JH James H Marketing ExecutiveMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “The platform combines powerful tools like email campaigns, landing pages, automation workflows, and analytics in one place, which saves time and improves productivity.“ March 12, 2026 EJ Emily J Client Services ManagerLeisure, Travel & Tourism, 2 - 10 employeesUsed the software for: More than 2 years. “It is very useful in terms of features which it gives but in some cases the security settings used to manage the list are difficult to navigate.“ January 25, 2026 Cons MailerLite MS Martina S VPMarketing and Advertising, 201 - 500 employeesUsed the software for: 1-2 years. “Limited advanced customisation, automation can feel basic for very complex use cases, not ideal if you need enterprise level workflows or highly bespoke reporting.“ December 19, 2025 AP Ansuya P DirectorPhotography, Self-employedUsed the software for: Less than 6 months. “Although my initial experience of using the platform and setting up my emails and automations was good, I wasn't even able to send my first email campaign as my attempt led to a termination of the account with no warning or explanation.“ June 25, 2025 GetResponse BA Brad A OwnerBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: Less than 6 months. “I built a landing page which was used in my Google Ads and Google suspended our account which has cost us thousands of dollars. When I reached out to their support they admitted they were aware of the issue.“ November 15, 2024 EJ Emily J Client Services ManagerLeisure, Travel & Tourism, 2 - 10 employeesUsed the software for: More than 2 years. “Sometimes it may speed down my progress of working.“ January 25, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between MailerLite and GetResponse? Talk to a Capterra advisor for free and get results within 15 minutes. 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