# Gusto vs Asure: Features and Cost Comparison 2026 | Capterra > Gusto vs Asure: Which payroll tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision. Source: https://www.capterra.com/compare/131882-159581/Gusto-vs-Payroll-Tax-Management --- # Gusto vs Asure Features and Cost Comparison Last updated March 27th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: GustoAsure2/4 selected [Gusto](https://www.capterra.com/p/131882/Gusto/)[4.6 (4191)](https://www.capterra.com/p/131882/Gusto/reviews/) [Asure](https://www.capterra.com/p/159581/Payroll-Tax-Management/)[4.2 (282)](https://www.capterra.com/p/159581/Payroll-Tax-Management/reviews/) [## Gusto](https://www.capterra.com/p/131882/Gusto/)[4.6 (4191)](https://www.capterra.com/p/131882/Gusto/reviews/) [## Asure](https://www.capterra.com/p/159581/Payroll-Tax-Management/)[4.2 (282)](https://www.capterra.com/p/159581/Payroll-Tax-Management/reviews/) Starting Price $49.00/month Starting Price $49.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.6 Customer Service 4.4 Starting Price Contact vendor Starting Price Contact vendor for pricing Value-for-Money 4 Functionality 4 Ease of Use 4 Customer Service 4.1 Reviews Sentiment Based on [4,191 reviews](https://www.capterra.com/p/131882/Gusto/reviews/) Positive 3,915 Neutral 162 Negative 114 Positive 3,915 Neutral 162 Negative 114 Reviews Sentiment Based on [282 reviews](https://www.capterra.com/p/159581/Payroll-Tax-Management/reviews/) Positive 221 Neutral 38 Negative 23 Positive 221 Neutral 38 Negative 23 Best for (according to reviews) - **Business size**: Small businesses account for 3,441 reviews, representing 83% of feedback, demonstrating broad uptake among this segment. - **Industry**: Computer software, marketing and advertising, and accounting collectively contribute 22% of reviews, indicating diverse industry adoption. - **Use cases**: Payroll (57%), human resources (19%), and onboarding (18%) are the main applications, reflecting a focus on workforce management. Best for (according to reviews) - **Business size**: Small businesses account for 244 reviews, representing 88% of feedback, suggesting strong market traction among smaller organizations. - **Industry**: Construction, non-profit, and healthcare sectors together contribute 23% of reviews, indicating moderate adoption across these diverse industries. - **Use cases**: Payroll management dominates with 75% of reviews, while online HR and time tracking collectively make up 11%, highlighting a focus on payroll functionality. ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Features comparison In the payroll market, Gusto and Asure Payroll & Tax Management both offer a range of features, and comparing them goes beyond just looking at price. Understanding which functionalities align with your specific requirements can help maximize value and eliminate unnecessary spending. Below is a breakdown of the most critical aspects to consider. \[[1](#source-item-1)\] Key features rated by users Features selected based on 64,282 reviews from Payroll users. about the Fit Score methodology. Fit Score methodology To calculate the Fit Score, our proprietary methodology factors in the following: - The importance level for each feature. By default, this is determined by user reviews. They can rate a feature Critical, High, Low, or Not Used. - Feedback from real users on how the product performs for each key feature, derived from verified user reviews and ratings. Please note: - To calculate the Fit Score, the number of reviews for those features and the actual rating carry the same weight. You might see that, in some cases, even though the ratings are the same, we still determine a winner because it had more reviews. - If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Gusto 84%Fit High performer Feature ratings Payroll Management 4.6 Direct Deposit 4.7 Payroll Reporting 4.5 Tax Compliance 4.4 Asure 78%Fit Feature ratings Payroll Management 4.2 Direct Deposit 4.5 Payroll Reporting 4.1 Tax Compliance 4.2 Payroll Management 4.6 (760) 4.2 (149) Gusto users appreciate the flexibility in scheduling payroll, whether automated or manual, and the ability to manage various pay types, including salaried, hourly, and contractors. They value the integration with timekeeping systems and the ease of tracking hours worked. However, some users report issues with late payments and customer service. Asure Payroll & Tax Management users find the system easy to use and appreciate the comprehensive management of payroll tasks. They note the importance of timely and accurate payroll but mention frustrations with customer service and system errors. Overall, Gusto users value its flexibility and integration, while Asure users appreciate its ease of use and comprehensive management. Direct Deposit 4.7 (508) 4.5 (117) Gusto users find the direct deposit feature reliable and appreciate the ability to split payments across multiple bank accounts. They value the timely deposits and the ease of managing direct deposit settings. However, some users report occasional late payments. Asure Payroll & Tax Management users also appreciate the direct deposit feature for its convenience and timeliness. They find it easy to set up and beneficial for employee satisfaction. Some users, however, mention issues with third-party vendors causing delays. In general, Gusto users value the flexibility and reliability of direct deposits, while Asure users appreciate the convenience and timeliness. Payroll Reporting 4.5 (464) 4.1 (144) Gusto users find payroll reporting easy to use and appreciate the integration with QuickBooks for expense allocation. They value the ability to generate detailed reports in various formats and the convenience of automated tax reporting. Some users, however, report issues with incorrect data interpretation. Asure Payroll & Tax Management users appreciate the support in building reports and the accuracy of the generated reports. They find the system intuitive but mention a lack of customization options. Overall, Gusto users value the ease of use and integration, while Asure users appreciate the support and accuracy of the reports. Tax Compliance 4.4 (454) 4.2 (118) Gusto users appreciate the comprehensive tax compliance features, which they say handle federal, state, and local tax calculations and filings. They value the peace of mind provided by automated tax management but report occasional issues with state tax compliance and customer service. Asure Payroll & Tax Management users find the tax compliance feature reliable and appreciate the timely and accurate handling of tax filings. They value the knowledge and support provided by the service but mention occasional issues with updating tax rates. In summary, Gusto users value the comprehensive tax compliance features, while Asure users appreciate the reliability and support. ## Pricing comparison ### Starting prices Gusto $49.00 Other (Per Month) Free Trial Free Version [View pricing plans](https://www.capterra.com/p/131882/Gusto/pricing/) Asure Contact vendor for pricing ## How does the user experience compare on Gusto vs Asure? ### Overall rating 4.6 (4191) 4.2 (282) ### User interface Gusto Asure ### Customer service and support Gusto Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat Asure Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live rep) Chat ## What users say about the pros and cons of Gusto vs Asure When it comes to payroll tools, Gusto and Asure Payroll & Tax Management are two options that have been reviewed on Capterra by verified reviewers. Explore the experiences our reviewers have shared about Gusto and Asure Payroll & Tax Management to see how they stack up against one another and pick the one that would best fit your needs. \[[2](#source-item-2)\] Pros Gusto Ryan P Graphic DesignerDesign, 2 - 10 employeesUsed the software for: 1-2 years. “As an employee with the employer implementing Gusto as our way to clock hours and bill labor, I found it pretty simple and straightforward, with full transparency as far as being able to view accrued hours, break time etc.“ December 6, 2025 RK Raechel K Training ManagerConsumer Services, 11 - 50 employeesUsed the software for: 6-12 months. “Gusto has given me the opportunity to do everything in one place, from record keeping to onboarding to calendar management and information disburesement.“ October 8, 2025 Asure NM Nicole M DirectorChild Day Care Services, 2 - 10 employeesUsed the software for: More than 2 years. “It was better before our smaller payroll company was bought out by Asure...now there are plenty of online options for easily running payroll ourselves.“ January 7, 2025 Erin H AdministrativeLeisure, Travel & Tourism, 201 - 500 employeesUsed the software for: More than 2 years. “The overall portal is rather easy to navigate and with time, you can manage to figure it out on your own (that's how easy it is).“ January 29, 2026 Cons Gusto Hallye N Operation ManagementMechanical or Industrial Engineering, 11 - 50 employeesUsed the software for: I used a free trial. “Slow support, rising per-employee costs, limited customization, weaker mobile app, and advanced features locked behind higher-tier plans.“ March 26, 2026 Sofia L Head Administrative AssistantAccounting, 2 - 10 employeesUsed the software for: 1-2 years. “Gusto can get pricey depending upon the number of employees being serviced, and some employees have found it difficult to customize their withholdings.“ December 8, 2025 Asure JM Jenna M IOCFine Art, 2 - 10 employeesUsed the software for: 6-12 months. “Even if you do not have issues just to submit payroll it's overly complicated system is not worth it.“ February 12, 2026 Jeff L PresidentAccounting, 2 - 10 employeesUsed the software for: More than 2 years. “I had to request the report from customer service which is a huge inconvenience.“ March 22, 2026 * * * Sources 1. Our research team identified features from vendor websites based on their analysis of what users find valuable or expect from payroll software. This list is not exhaustive. For additional features, refer to the vendor’s website. 2. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. * * * Need Help Deciding Between Gusto and Asure? Talk to a Capterra advisor for free and get results within 15 minutes. 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