--- title: "Wati Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Wati the right Customer Support solution for you? Explore 207 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/204314/WATI/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- Wati 4.6 (207) [View alternatives](https://www.capterra.com/p/204314/WATI/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of Wati Ease of use 4.6 Customer Service 4.2 ## Pros and Cons in Reviews yossi o OwnerGraphic Design, 2 - 10 employeesUsed the software for: 6-12 months. “It has a good integration with tools like Zapier, CRM systems, and external databases so it’s best suited for more complex business processes.“ December 23, 2025 NS Nicholas S CEOInternet, 2 - 10 employeesUsed the software for: Less than 6 months. “The process is confusing and filled with unnecessary friction — support becomes unresponsive once you request cancellation, and the chatbot and documentation use dark patterns that make it hard to find the actual cancellation form.“ November 11, 2025 RJ Rohit J Senior Cruise CounsellorAirlines/Aviation, 11 - 50 employeesUsed the software for: 1-2 years. “WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool.“ November 19, 2024 KJ Kaushal Kumar J Zoho DeveloperInformation Technology and Services, 2 - 10 employeesUsed the software for: I used a free trial. “one thing i least like about wati is that sending images is a little inconvenient because we have to save the image locally first then it can be sent.“ December 24, 2025 ML Mitul L ManagerHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: 1-2 years. “WATI is a powerful WhatsApp automation tool with key benefits like efficient message automation, an easy-to-use interface, and personalized customer engagement, making it ideal for handling high volumes of customer inquiries.“ November 14, 2024 SA Sulimam A Designs kitchenDesign, 2 - 10 employeesUsed the software for: 1-2 years. “Sometimes it feels limited in automation options and not flexible enough for complex workflows, and it can take time to set up properly.“ December 25, 2025 Aditya P AssociateE-Learning, 501 - 1,000 employeesUsed the software for: More than 2 years. “The interface is simple, and it really helps us respond faster to customers and stay organized also very good at sending WhatsApp messages to learners.“ December 24, 2025 VB Vinod B Community AssociateMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “The mobile app can sometimes be glitchy, and the Wati dashboard often becomes laggy, especially when exploring analytics and broadcast history.“ November 7, 2024 ## Showing most helpful reviews Showing 1-25 of 207 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Yashraj J. IT Manager Furniture Used the software for: 2+ years ### "Best Whatsapp Automation Tool" December 26, 2025 5.0 My Overall experience with WATI is good. Its very useful but a little bit costly but its giving a lot of features that will enhance your business. Pros I like the most about WATI is customer support and chatbot. Its really helpful for me. Chatbot setup and implementation is very easy at WATI. I loved it. And Its integration with google sheet is plus. Cons Its server issue, most of the time its shows timeout or no conversation found. It is very disappointing for me. Switched from [Haptik](https://www.capterra.com/p/186856/Chatbots/) Because WATI provide us official API by META. Review Source Jaime Andrés C. CEO Marketing and Advertising Used the software for: 2+ years ### "A Must-Have Tool for WhatsApp Automation and Customer Engagement" July 7, 2025 5.0 Our overall experience with WATI has been excellent. It’s become a core tool in the way we run promotional and loyalty programs. The platform is stable, user-friendly, and always improving. Their support team has been quick and helpful whenever we’ve had questions. For a growing company like ours, WATI has helped us scale faster and serve our clients better. Pros WATI has been incredibly versatile and reliable for all our WhatsApp-based projects. What stands out most is how easy it is to set up powerful workflows without needing to code. It allows us to automate everything from user registration to prize redemptions, while still keeping the tone very human and personalized. The broadcast tools and analytics are also very useful for campaign tracking. Cons There were some minor learning curves at the beginning when setting up more complex logic paths in the flows. Also, some advanced customization options could be more flexible, but overall, nothing that impacted performance or delivery. Alternatives considered [Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Reason for choosing Wati Wati is a user friendly tool and very easy to integrate with 3rd parties. Webhooks is an excellent way to develop prototypes and ready to use solutions for our businesses. Switched from [LivePerson](https://www.capterra.com/p/225424/Conversational-Cloud/) Libeperson was a very technical tool and very expensive for us to make taylor made solutions. Review Source Ramon F. CEO Hospitality Used the software for: Less than 6 months ### "Poor Support and Technical Issues" August 28, 2026 1.0 Overall, my experience with WATI was disappointing. I initially really liked the platform because it has a fresh and modern look, is easy to set up, and the mobile app is convenient for daily operations. Unfortunately, since day one we experienced problems with the WhatsApp calling functionality. When clients called us, we often could not hear them, so we had to call them back. We reported the issue several times, but instead of receiving proper technical assistance, we mostly received automated/AI-style replies and the problem was never properly resolved. What disappointed me most was the lack of personal support when something actually went wrong. We eventually decided to stop using the service and requested a refund, which was declined. We also still had approximately USD 50 in unused conversation credits, but this balance was not refunded either. The platform itself has potential and is user-friendly, but based on our experience with the technical issues, support and refund handling, I cannot recommend WATI. Pros What I liked most about WATI was the fresh and modern interface, the easy and straightforward setup, and the mobile app, which made it convenient for our team to manage customer conversations while on the go. From a usability and design perspective, WATI is actually very user-friendly. Cons What I didn’t like most was the lack of proper personal customer support when we experienced technical issues. Since day one, we had problems with the WhatsApp calling functionality — clients could call us, but we often could not hear them and had to call them back. We reported the problem several times, but mostly received automated/AI-style responses instead of effective technical assistance. I was also disappointed with the refund policy. Even though the calling functionality did not work properly for us, our refund request was declined. We also still had around USD 50 in unused conversation credits, which WATI would not refund. Alternatives considered [respond.io](https://www.capterra.com/p/179311/Rocketbots/) Reason for choosing Wati the price was very fair with all the promised fuction that didn't fully work. We have now moved to respond.io. Big difference! Review Source KH Karim H. COO Furniture Used the software for: 2+ years ### "Strong platform for managing WhatsApp sales and customer enquiries" September 1, 2026 5.0 Overall, our experience has been positive. Wati has become an important part of how we manage customer conversations and sales enquiries. Once properly configured, it provides strong control over team communication, automation, customer routing, and AI-assisted responses. We are still refining our workflows, but the platform has already helped us create a more structured and scalable customer communication process. Pros Wati has helped us centralize our WhatsApp customer communication and manage enquiries more systematically. The shared team inbox, automation rules, contact management, routing, and AI capabilities are particularly useful. It gives us much better visibility over conversations and makes it easier to structure handovers, ownership, and follow-ups across the team. Cons Some of the setup and automation configuration can take time to understand, especially when combining AI agents, routing rules, permissions, and multiple channels. A simpler and more intuitive setup flow would make onboarding easier. Review Source AR Angad R. CEO Financial Services Used the software for: 1-2 years ### "Get Going on Whatsapp with Wati - as simple as 1 - 2 - 3!" April 15, 2025 5.0 We have had a wonderful experience with Wati. We were referred to Wati by another SMB and I am glad about it. The setup was quick and easy. Chatbot was very intutive. Pros Quick setup, easy to use, able to delegate task/role to team. Proactive approach towards supporting new customers Cons Monthly service fee is on the higher side. Unable to manage multiple whatsapp numbrs on 1 account Alternatives considered [Haptik](https://www.capterra.com/p/186856/Chatbots/) Reason for choosing Wati Ease of use, simple platform, able to make quick changes, customer support. Review Source TMAHT Tarek Mohamad Al Haddad T. manager Arts and Crafts Used the software for: I used a free trial ### "Extremely disappointed with Wati." April 13, 2025 1.0 I had high hopes for their platform given the features advertised, but their customer service is completely unreliable. I booked a Google Meet call through their official calendar — they never showed up, and no follow-up was provided. On top of that, they claim to offer monthly billing, but in reality, force annual payments once you proceed to checkout. The lack of transparency and poor communication makes it very hard to trust this company, especially for businesses relying on real-time messaging. I’m switching to a more responsive and honest platform. Cons their customer service is completely unreliable Switched from [respond.io](https://www.capterra.com/p/179311/Rocketbots/) it was a mistake, I had high hopes for their platform given the features advertised, but their customer service is completely unreliable. Review Source Response from Wati April 25, 2025 Hi Tarek, Thank you for taking the time to share your feedback — we're truly sorry to hear about your experience, and we understand how frustrating and disappointing this must have been. Missing a scheduled call and not following up is absolutely not the experience we aim to provide. Your time is valuable, and we sincerely apologize for dropping the ball. We've taken your feedback seriously and are already reviewing our internal processes to ensure this doesn’t happen again. We’re grateful for the opportunity to learn from this and improve. If you’re open to it, we’d love a chance to make things right. Our team is here to help, and we’d be happy to set up a dedicated call at your convenience. Please reach out to us directly at Shirish@wati.io & Ashwin@wati.io so we can help resolve your issue at the earliest. Wishing you all the best in your journey ahead, and thank you again for your honest feedback — it’s helping us become better. Best wishes, Team Wati VR Verified Reviewer Technical business analyst Consumer Services Used the software for: Less than 6 months ### "Good platform who have More Marketing work" December 25, 2025 4.0 Pros The chatbot creation is very simple and handy. Technical and non technical can person understand quickly. Cons we cant used that for multi-agent, only one user has to handle this. Our platform is a case management which is least compatible with our use case. But still, we will use it for lead capture via marketing Alternatives considered [TimelinesAI](https://www.capterra.com/p/211597/TimelinesAI/) Reason for choosing Wati in our use case it is of multi agent communication and we dont spend more money just only login via 1 user Review Source Priyanka M. Senior Manager E-Learning Used the software for: 1-2 years ### "WATI your go to WhatsApp Sender" December 27, 2025 5.0 It has been great so far, looking forward to more features. Would highly recommend to new businesses. Pros It's easy to use, value for money and makes our message sending smooth and trackable. Customisation and how it will look in the receiver's phone make it more better to use. Cons There are some bugs & issues, such as when the reminder doesn't go off from the Meta side, so you have to check to be sure. But with constant improvement and fixes, I guess this will get better. Review Source Siddharth C. Founder Automotive Used the software for: 2+ years ### "Good for Whatsapp Business communication" December 25, 2025 5.0 It is good. Support and their tech is just perfect. Very good for whatsapp business. All the systems are perfect UI wise also. Pros This product is perfect for Whatsapp Business. It has all the features which are required for broadcast, automation, chat, chatbot and API Integrations. Cons Billing ledger can be improved. It does not show when did you pay last and how much amount. That's all. Review Source RP Rajan P. Karma Math Head E-Learning Used the software for: 1-2 years ### "Good leads" June 25, 2026 5.0 Pros Good leads. A perfect platform to help generate interest, and a critical tool in our social media advertising Cons Nothing really. I wish I could really point out a fault. Haven't experienced any problem, so what to do Review Source VB Vinod B. Community Associate Marketing and Advertising Used the software for: 1-2 years ### "Wati Review" November 7, 2024 5.0 We've been using Wati for over a year now, and it's been nothing short of amazing. Pros Wati helps us reach our audience very easily, and we also use it for customer support. The mobile app makes it easy to chat with our users, and the detailed analytics provided by Wati are very useful. The chatbot feature is also excellent. Overall, it has been a good experience. Cons I feel that customer support could be faster, but it is helpful. The mobile app can sometimes be glitchy, and the Wati dashboard often becomes laggy, especially when exploring analytics and broadcast history. The pricing is high compared to other alternatives. In short, Wati should work on these areas. Alternatives considered [AiSensy](https://www.capterra.com/p/240134/AiSensy/) Reason for choosing Wati Wati was providing us with more features such as mobile applications and google sheet extension. Review Source MN Meera N. Founder E-Learning Used the software for: 6-12 months ### "User friendly!" November 19, 2024 5.0 I have been using WATI for 6-months. It helped me to get more show-ups in the webinar. Pros Wati is simple to use and easy to understand. Cons Automations are only available in Pro plans. Limited automations can be added in growth plan too. Alternatives considered [AiSensy](https://www.capterra.com/p/240134/AiSensy/) Reason for choosing Wati because of the good customer support WATI has. Review Source AG Aditya G. co-founder E-Learning Used the software for: 2+ years ### "3 years of wati" October 9, 2024 4.0 I've been using WATI for 3 years now, and overall, I'm really happy with it. It's simple, solid, and reliable. One suggestion would be to add a warning if there's ever downtime, but apart from that, the service has been great from a technical standpoint. I did notice some gaps in support, but I brought them up, and they were quick to improve, which makes me feel like they're really listening to their users. They're also putting more effort into teaching users about the new features they're offering, like Knowbot and some of the more technical aspects of Chatbots. I find their broadcasts very reliable, and their chat support is pretty good, too. There are a few more features I think could be added, and I hope those are in the works. Overall, it's an almost perfect solution for small businesses looking to manage their customers on WhatsApp. Pros Its Simple and solid as a tech. Support has some gaps which I had addressed and they improved on it, so it really feels they are listening to us. They are focusing on giving more knowledge of their new values they provide such as knowbot and some new technicalities of Chatbots. Broadcasts are very reliable. Chat Support is Good. Almost perfect starter for a small scale company to keep track of customer on whatsapp. Cons If there is downtime there can be a Warning added. Few some additions are required, Which are hopefully in pipeline. Alternatives considered [yellow.ai](https://www.capterra.com/p/194013/Yellow-Messenger/) Reason for choosing Wati pricing and solid software of wati over came the offer by yellow.ai overall chatbot was very confusing of yellow. Switched from [Engati](https://www.capterra.com/p/165384/Engati/) reliability of wati over Engati, tried engati for 2 month, the experience was beyond bad. Review Source MK Manjunath K. Director Telecommunications Used the software for: 2+ years ### "Best tool for customer engagement " June 2, 2025 5.0 Overall its been amazing, i have tried many other provider none of them were better than wati, they always lacked features. Pros Customer support and ease of use. You can easily create a lot of automation and integrate internal tools to send customer specific messages Cons Android app is slow, it takes a lot of time to open app from notification bar. You also need to close and open app to get new messages. Switched from [Haptik](https://www.capterra.com/p/186856/Chatbots/) Its was bad, chat bot did not work at all Review Source HS Harjot S. Project Administrator Information Technology and Services Used the software for: 1-2 years ### "Wati - The Next Gen WatsApp Marketing Platform" April 19, 2025 5.0 The platform is simple and easy to use. Even beginners can make the most of it. It offers advanced automation softwares like AI chatbots & workflows to smoothen the process of customer handling. It can be easily integrated with top social media & meta platforms including Instagram, Facebook & Watsapp etc. Pros Simplified user interface, Economical & cost effective, Advanced A.I. automation technology, Brilliant customer support. Cons My overall experience with this marketing software is great. Iam content with it. There are no cons for me. Review Source HS Harshit S. Product Manager Information Technology and Services Used the software for: 6-12 months ### "Best for No Code automation chat bot" March 28, 2025 5.0 The Overall experience of the Wati was really good and helpful for my organization, most of the automation and bulk broadcast were easy and the messages looked authentic resulting in better response. Even we used wati for internal communications & followups. Pros Even a non technical person can create automation chatbots using drag and drop options. Automatic assigning of the chats to the agents have really helped me. Cons Sometimes the chatbots which were created breaks the flow and then we have to start the flow from starting. Review Source PG Pratik G. Partner Health, Wellness and Fitness Used the software for: 1-2 years ### "Excellent WABA service from Wati" April 15, 2025 5.0 Its really useful in my business which helps us improving customer satisfaction in communication and the team wati is much cooperative Pros Ease of use. Template creation guidance and AI features are worth. Cons Editing of contact is not yet easy. And no provision of making payment in INR Review Source BV Bruno V. Product Owner Information Technology and Services Used the software for: Less than 6 months ### "Partner from Brazil, I use and recommend" April 21, 2025 5.0 I had a great experience, today I am a partner of Wati and I have more than 5 accounts of my customers connected to Wati. I feel very satisfied. Pros Debureaucratization of the hiring process. Software intent and easy to understand. API with a complete and accessible documentation. Cons Chatbot builder a little outdated compared to those available on the market. Native external integrations or via HTTP Request, little exploited. Review Source KK Krishan K. Door Hardware Manufacturer Exporter Import and Export Used the software for: 2+ years ### "Very Good automation for all types of business" February 13, 2025 5.0 Overall experience is perfect. I am using wati from last two years. Pros Best automation, easy chatbot making, sequence, large data handling, broadcasting schedule, and instant template approval. Cons The pro version is expensive, and needs reliable pricing for pro facilities. Review Source UB Ujwal B. OPERATIONS MANAGER Leisure, Travel & Tourism Used the software for: Less than 6 months ### "WATI our critical resource!" April 16, 2025 5.0 Great experience. Highly recommended. No other WhatsApp automation services could provide fully loaded mobile app. Pros \> Mobile app features, fully loaded. > Easy to learn > User friendly Cons Sometimes when we trigger chatbot it goes to wrong person. ie updation of messages is slow. Review Source VJ Varun J. Product Manager Information Technology and Services Used the software for: 1-2 years ### "Seamless Experience with Wati" February 17, 2025 5.0 Pros Wati has been a lifesaver for our call center business, significantly enhancing our customer engagement. The chatbot service is incredibly user-friendly, making interactions seamless and intuitive. Additionally, the system upgrades are hassle-free, and the overall service is outstanding with a quick response time. Highly recommend Wati for any business looking to elevate their customer engagement. Cons There is nothing like wati is not a good service provider Review Source RS Raman S. Manager Information Technology and Services Used the software for: 6-12 months ### "Wati an excellent whatapp tool" March 26, 2025 5.0 Overall it pretty good , satisfied with the solution Pros User Freindyly solution, even for the beginners Cons No problem as such, may be analytics can be improved Review Source Husain T. CEO Information Technology and Services Used the software for: I used a free trial ### "WATI - The Perfect WhatsApp Solution" December 11, 2024 5.0 We are tech agency, for my client we use transactional notification from our website Pros 1.The platform makes it incredibly easy to use and campaigns quickly. 2. offers a wide range of features, including automation bots. 3. The messaging limit automatically increased without us having to inform the team. We primarily use Wati for broadcast messages and appreciate the detailed analytics it provides, which help us gauge the effectiveness of our campaigns. User management is straightforward, and the platform is entirely self-serve, eliminating any dependency on the Wati team. Overall, Wati has been a reliable solution for our WhatsApp marketing needs Cons 1\. Price is quite high. 2. Campaign filters have some limitations. Review Source LH Levi H. SEO Manager Consumer Services Used the software for: I used a free trial ### "Dashboard is very good, UI is user friendly." January 10, 2025 5.0 Pros Dashboard is very good, UI is user friendly. Cons Customer Support and Pricing is high as compare to other. Switched from [Gupshup](https://www.capterra.com/p/233786/Gupshup/) No Such reason I want to try new platform Review Source RJ Rohit J. Senior Cruise Counsellor Airlines/Aviation Used the software for: 1-2 years ### "We found WATI to be very reliable" November 19, 2024 5.0 We have been using WATI for more than a year and have found it to be very reliable and flexible. WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool. We are very satisfied with WATI and will definitely recommend it to budding/growing consumer businesses worldwide! Pros WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool. Cons By default, the chat closes after 24 hours and only opens when a guest sends a text Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.