# Semrush Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Semrush Software - reviews, pricing plans, popular comparisons to other SEO products and more. Source: https://www.capterra.com/p/151962/SEMrush --- # Semrush Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Semrush ## What is Semrush? Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market. Utilize reliable SEO tools for the AI Search Era to analyze your search market, enhance site performance, and connect with your ideal customers—just like the world’s top brands do. Start: -Winning rankings and AI mentions before others do -Finding content gaps your competitors miss -Strengthening your brand where people now search -Outperforming across Google, ChatGPT, and more ## What is Semrush used for? [SEO](https://www.capterra.com/seo-software/)[Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/) Top alternative Featured Overall rating Based on 2,316 user reviews Reviews sentiment Positive 96% Neutral 3% Negative 1% Pros & cons Comprehensive SEO management suite Robust competitor intelligence tools High and fragmented pricing Restrictive subscription structure Starting price $139.95 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Semrush?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.semrush.com&name=Semrush) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Semrush 4.6 (2,316) VS. [4.5 (6,221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $139.95 Flat Rate, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (2,313) Ease Of Use 4.3 (380) Value For Money 4.2 (1,889) Value For Money 4.2 (348) Customer Service 4.4 (1,696) Customer Service 4.4 (310) ## Semrush alternatives [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) [4.5 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Starting price $349.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/127616/SEO-PowerSuite/) [Wix](https://www.capterra.com/p/169007/Wix/) [4.4 (10,624)](https://www.capterra.com/p/169007/Wix/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169007/Wix/) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [4.7 (581)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176340/Ahrefs/) Highest Rated [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) [4.9 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) Starting price $109.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/149278/AccuRanker/) [View all alternatives](https://www.capterra.com/p/151962/SEMrush/alternatives/) ## Who uses Semrush? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive SEO management suite 95% positive reviews out of 992 Most reviewers indicate SEO tools enable thorough keyword research, site audits, competitor tracking, and actionable optimization insights. Vikash M Chief Marketing Executive, 11 - 50 employees. "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i need in an SEO tool, KW research, competetor analysis, On-page analysis whatever i need to do the sep, Wish they had and NLP planner and Inbuilt content writing tool." High and fragmented pricing 60% negative reviews out of 388 Most reviewers find pricing expensive, with frequent add-on costs, tier limitations, and price increases impacting overall value. MacKenzie B Founder, 2 - 10 employees. "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning came as a real shock." Robust competitor intelligence tools 95% positive reviews out of 401 Most reviewers find competitor analysis features deliver detailed data on rivals’ keywords, backlinks, and digital strategies. Zaira Z Product Manager, 1 employee. "It provides valuable insights into the strategies of my competitors and allows me to identify opportunities to improve my own SEO efforts." Restrictive subscription structure 55% negative reviews out of 177 Some reviewers report subscription plans are confusing, with costly user additions, feature gating, and limited multi-user access. Rickilee W Founder, 2 - 10 employees. "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious users" Actionable diGital marketing insights 94% positive reviews out of 108 Most reviewers describe insights as valuable for understanding website performance, identifying opportunities, and guiding effective strategies. Patrick L Head of Digital Manager, 201 - 500 employees. "One of the biggest pros of SEMrush is its ability to provide valuable insights into a business's SEO and PPC campaigns, as well as their competitors'." Costly for small businesses 62% negative reviews out of 110 Most reviewers indicate small business users find the pricing high, with limited affordable options and steep entry costs. Andrea T Marketing, 51 - 200 employees. "On their site they talk about small and medium-sized enterprises, but with such a high monthly cost and a series of optional packages that increase the price by 100% in some cases, it is not suitable for small companies." ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Keyword Rank Tracking 4.6 (367) 64.31% of 367 reviewers that rated this feature as important or highly important It gives you the ability to monitor keyword positions, compare with competitors, and receive timely updates. Some reviewers find the tracking accurate and actionable, while others note limits on the number of keywords tracked and occasional discrepancies in data. Keyword Research Tools 4.6 (338) 61.83% of 338 reviewers that rated this feature as important or highly important With this capability, you can uncover high-value keywords, analyze search volume, difficulty, trends, and competitor usage. Reviewers appreciate the comprehensive data, intuitive interface, and reliable results, though some mention limited niche data and occasional preference for other tools. Competitive Analysis 4.5 (297) 59.60% of 297 reviewers that rated this feature as important or highly important You gain valuable insights into competitor strategies, traffic, keywords, and backlinks. Users think the tool simplifies identifying gaps and benchmarking performance, though a few mention PPC data accuracy could be better and sometimes there’s more data than needed. SEO Management 4.6 (283) 65.37% of 283 reviewers that rated this feature as important or highly important Semrush offers a robust suite for managing all aspects of SEO, from audits to backlink analysis and content optimization. Reviewers appreciate its all-in-one approach, ease of use, and actionable insights, though some mention off-page metrics could be improved. Keyword Tracking 4.5 (190) 66.32% of 190 reviewers that rated this feature as important or highly important It helps you consistently monitor keyword performance, track competitors, and analyze trends over time. Reviewers indicate the tool is accurate and easy to use, but some say there are limits on the number of keywords tracked and occasional data mismatches. Dashboard 4.3 (175) 52.00% of 175 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Semrush 99 features An @mention is a way to tag or notify a specific person about a message/post Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Generate one-off reports that meet information requirements Manage advertising space and its sales within your network or publication Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Track, manage and store the applications of potential future members, customers or candidates Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws Establish rules for automatic propagation of social media posts across one or more channels Automatically create schedules based on business needs or employee availability and qualifications Discover the total number of backlinks, referring domains, and referring IPs going to a domain Compare key metrics for the business against prominent players in the industry Monitor social media posts or web that mention a particular brand Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Track the performance of marketing campaigns across multiple channels. Manage various distribution channels, build relations with channel partners, and track their performance Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Manage contact details and communication with clients Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view You gain valuable insights into competitor strategies, traffic, keywords, and backlinks. Users think the tool simplifies identifying gaps and benchmarking performance, though a few mention PPC data accuracy could be better and sometimes there’s more data than needed. Track activity of your competitors Assists in the ideation process for creating new content, including themes, content types, titles and more Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Publish and distribute content to targeted audiences Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Initiate interactions with customers by proactively starting conversations or providing informational content Visualize and analyze customer experience across all touchpoints and channels Add customized logos and colors to align with company branding Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Manage, store and organize emails within the system or via third-party apps Tracks metrics that provide insight into how a user interacts with any interface or product Used by marketers and advertisers To be used for PPC specific marketing campaigns Determines the location of a device using GPS or an IP address Geographic location of visitors determines behavior of the software Establish measurable goals and objectives and track their progress over a specific period of time Integration with Google Analytics to track and report website traffic Monitor and collect information from social media based on specific keywords It gives you the ability to monitor keyword positions, compare with competitors, and receive timely updates. Some reviewers find the tracking accurate and actionable, while others note limits on the number of keywords tracked and occasional discrepancies in data. With this capability, you can uncover high-value keywords, analyze search volume, difficulty, trends, and competitor usage. Reviewers appreciate the comprehensive data, intuitive interface, and reliable results, though some mention limited niche data and occasional preference for other tools. It helps you consistently monitor keyword performance, track competitors, and analyze trends over time. Reviewers indicate the tool is accurate and easy to use, but some say there are limits on the number of keywords tracked and occasional data mismatches. Manage the process of attracting and converting business prospects into leads Track, analyze and report on click-through rates from URLs Monitoring and organizing references from a webpage to external sites and internal pages Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites) Adapt content to display differently based on viewer location Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding Unique word that contains letters or numbers that identifies specific campaigns Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows for businesses to run a variety of different campaigns across different channels Collect information from multiple sources Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers Manage and support multiple languages Manage and support multiple locations A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Schedules specific times for content to appear on social media platforms, blogs, websites etc. Arrange tasks based on the level of priority or urgency Plan and coordinate all the resources, costs and time needed to execute assignments Analyze and gain insights into data in real-time Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Set a time to generate routine reports automatically Track visibility and traffic from search engines Access, combine, transform, and store data without the help of an IT department Identifying problems across various website data points that can prevent the site from ranking on Google and other search engines Semrush offers a robust suite for managing all aspects of SEO, from audits to backlink analysis and content optimization. Reviewers appreciate its all-in-one approach, ease of use, and actionable insights, though some mention off-page metrics could be improved. Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, manage and track all task activities and progression Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Track the amount of time users spend on websites Review data from past periods to reveal recurring tendencies and predict future performance Visually identify direction of development and areas that require attention Online tool that takes a longer URL and condenses the link to optimize sharing through copy and paste techniques Monitor user activity through engagement methods Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior. Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Built-in website builder or integration with third-party site Get Advice We can help you find the software with the features you need. Features 4.6 (2,306) 4.6 Based on 2,306 reviews ## Pricing Value for money 4.2 (1889) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/151962/SEMrush/pricing/) Pro $139.95 Flat Rate,Per Month It includes: - 500 Keywords to Track and Keyword - 5 Projects - Domain and Backlink Analytics Guru $249.95 Flat Rate,Per Month It includes: - 1500 Keywords to Track - 15 Projects - Content Marketing Platform and Google Data Studio Integration - Domain and Backlink Analytics - Historical Data - Keyword Business $499.95 Flat Rate,Per Month It includes: - 5000 Keywords to Track - 50 Projects - API Access and Google Data Studio Integration - Content Marketing Platform - Domain and Backlink Analytics - Historical Data - Keyword - Share of Voice Metric Semrush One Starter $199.00 Flat Rate,Per Month It includes: - 5 websites to monitor - 500 keywords to track daily - Keyword research and optimization tools - Competitors insights tools - MCP access - 1 domain for AI brand performance - 50 prompts to track daily - 300 AI visibility reports per day - AI-ready Site Audit Semrush One Pro+ $299.00 Flat Rate,Per Month It includes: - All Starter features plus: - 15 websites to monitor - 1,500 keywords to track daily - Historical SEO data - Content optimization - Keyword cannibalization analysis - Multi-location/device tracking - 100 prompts to track daily Semrush One Advanced $549.00 Flat Rate,Per Month It includes: - All Pro+ features plus: - 40 websites to monitor - 5,000 keywords to track daily - SEO share of voice - Expanded MCP and API data access - 200 prompts to track daily Value for money 4.2 (1,889) 4.2 Based on 1,889 reviews ## Integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[ Databox](https://www.capterra.com/p/154024/Databox/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (1696) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (1,696) 4.4 Based on 1,696 reviews ## User reviews Overall rating 4.6 Based on 2,316 reviews Filter by rating 5(1616) 4(606) 3(65) 2(9) 1(20) Mentioned topic Sorted by most recent Arsene S. Merketing director Internet ### "Unwanted add-on charges, no refund, and no easy way to remove payment details" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 1, 2026 My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features. However, that positive impression was completely overshadowed by a very poor billing and account management experience. I was charged for an expensive AdClarity add-on that I did not clearly intend to subscribe to, and the charges continued until I noticed them. When I contacted support, my refund request was denied. I also found it very frustrating that I could not simply remove my payment card directly, and that removing the add-on required contacting support by email and waiting up to two weeks. As a result, my experience went from initially positive to deeply disappointing, mainly because of the lack of transparency and customer control. Pros The platform is comprehensive and includes a wide range of SEO and competitor analysis tools. Semrush Cons The biggest issue was not the software itself, but the billing practices. An expensive add-on was charged to my account without clear and informed consent on my side, and once discovered, no refund was offered. On top of that, I could not directly remove my card, and canceling the add-on required contacting support and waiting up to two weeks. That creates a very poor level of trust for a platform charging business customers at this price point. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PG Patrick G. Teamlead SEO Retail ### "SEMRUSH – Ideal for High-Level Insights and In-Depth Analysis" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 20, 2026 I’m very satisfied with the tool. If you are looking for a solution that helps you efficiently collect and analyze data about your own performance and that of your competitors in a clear and structured way, SEMRUSH is an excellent choice. Pros SEMRUSH provides comprehensive, generic data that makes competitor comparisons very straightforward. It is also easy to compare different country markets and gain valuable insights quickly. The traffic estimations are particularly useful and reliable. Cons The user experience can occasionally be a bit challenging, but this is a minor drawback overall. Also i see improvements in the last months Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AH Amir H. E-Commerce Manager Retail ### "Maximizing the presence of our retail store." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 February 26, 2026 Organic traffic is our sales generator as an E-Commerce Manager. I rely on this in order to maximize the visibility of our store. It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features. Pros The quality of data in terms of search volume is outstanding, as it enables us to find high-converting retail keywords, as well as new ideas of small businesses online. Cons The website construction and administration attributes seem to be as an after-thought and the customer care is usually sluggish whenever we have pressing issues concerning the security of our accounts. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JP John P. Transport Broker Transportation/Trucking/Railroad ### "Boosting traffic to our transport company." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 January 30, 2026 Visibility drives are used in transport. I rely on this tool to optimize our site on terms of car shipping. It opens small business opportunities in an effective manner. Pros The information quality in terms of the number of keywords is outstanding, and it assists us to focus on particular shipping routes that are not being considered by rivals at the moment. Cons It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a marketing professional. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Suzanne C. Small Business Owner Mental Health Care ### "Not suitable for solo small business owners + inflexible refund policy" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 5.0 5.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 29, 2026 My overall experience was that Semrush is a powerful but highly complex platform that is not well-suited for solo small business owners without dedicated SEO experience or support. I realized within two days of resubscribing that I did not have the time or technical background needed to use the tool effectively, and I contacted support immediately after recognizing this. While customer support was responsive, the refund process was extremely rigid. Despite the very short timeframe and the fact that I had not meaningfully used the product, my refund request was denied and the case was closed as final. This left me feeling that there was little flexibility or consideration for small business owners who quickly determine the platform is not a good fit. This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo business owners realistically have. Pros Semrush is clearly a very powerful and comprehensive SEO platform. It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who use it daily. The depth of features and analytics suggests it’s well-built for advanced use cases. Cons I resubscribed to Semrush after having used it briefly in the past when I had an assistant helping me. This time, I intended to use it myself as a solo small business owner. Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform effectively. I contacted customer support almost immediately, explained that I had not used the tool, and asked for a refund. I was polite, transparent, and acknowledged that this was technically a resubscription—even though my previous use had been with help and this was my first attempt to use it independently. Despite the request being made within two days, my refund was denied because the subscription was month-to-month rather than annual. The case was escalated internally and then closed as “final,” with no reconsideration possible. While I understand companies have policies, this experience felt particularly rigid given: •The extremely short timeframe (2 days) •The lack of actual product use •The reality that Semrush is heavily marketed to small business owners, despite having a very steep learning curve This platform may work well for experienced SEO professionals or teams, but in my experience it is not beginner-friendly and not forgiving to solo business owners who quickly realize it’s not the right fit. I would strongly encourage other small business owners to fully understand the refund limitations before subscribing and to be realistic about whether they truly have the time and expertise required to use this tool effectively. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Project Manager Design ### "SEMRush review" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 4/10 January 16, 2026 Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing. Pros Robust keyword research, competitor analysis, versatile reporting, and all-in-one SEO/marketing toolkit. Cons Can feel overwhelming, data limits on lower plans, and some tools aren’t as intuitive for beginners. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AG Allison G. Marketing Strategy Consultant Marketing and Advertising ### "Horrendous Customer Service and Shady Practices" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 14, 2026 Horrible customer service. They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're supposed to do. Their policies are highly illegal. I'm sharing because I don't want others to have to deal with the same things I did. Pros I used it for a short time during my trial period. There are other websites out there that have similar features. Cons Semrush is absolutely horrendous when it comes to customer service. I am not the only one (look at Google reviews). I cancelled during their free trial period with plenty of time to spare and they still charged me hundreds of dollars. They are refusing to return the money and are using shady practices to give me the run around. It is highly illegal due to the FTC's one-click to cancel law. Do not give them business. They've been reported to the authorities and to the Federal Trade Commission. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Owner Real Estate ### "Beware of SEMrush’s Cancellation & Refund Process" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 7, 2026 Pros The platform itself may be useful, but their cancellation policy, lack of transparency around automated communications, and refusal to refund despite timely cancellation attempts are major red flags. I strongly recommend reading the fine print and being very cautious before subscribing. Cons I had a very frustrating experience trying to cancel my SEMrush subscription. I attempted to cancel before the renewal charge, yet I was still billed and then denied a refund. What made this worse was the cancellation process itself. Their system repeatedly sent the same automated email over and over, never progressing to the next step. At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time. The process only moved forward after I explicitly asked to speak with a human, something that is not clearly indicated anywhere in the cancellation flow. Even after following the steps and attempting to cancel in good faith before being charged, SEMrush refused to issue a refund. Also they nickel and dime you about everything. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JI Jennifer I. Content Writer Writing and Editing ### "Recommended Tool for Content Writers and Small Businesses" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 29, 2025 Semrush has been a really reliable tool for me. It supports my contet writing work with its SEO tools. I consider it a valuable investment. The resources helps me grow my online presence. Pros As a content writer Semrush is an all-in-one tool that supports my freelancing. I feel confident using its secure platform knowing that my account and project information are safe. Although semrush is ot the cheapest tool its variety of features makes it work every penny. No need to juggles between many tools. Semrush's customer support is also very responsive and super helpful. I love the site audit tool, helps me check the health of my website and what i should do to fix it. Scaling my content writing business has been boosted by my use of Semrush. Cons Semrush's pricing can by expensive especially for freelancers and small business and the platforms many features and data points can take time to master for beginners. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KL Katharina L. Digital Marketing Manager Apparel & Fashion ### "Semrush covers ChatGPT & Google AI Search" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 23, 2025 Smooth from the beginning, but also with a learning curve. There are so many possibilities and metrics that it takes some time to really hone in on all of them. Pros Semrush is the only keyword research tool on the market right now that shows how content performs across AI platforms like ChatGPT and search - an important SEO building block in 2025 and going forward, especially for content creators. Cons The price! While Semrush definitely delivers on value for money, the monthly fees are steep for small business owners like me in comparison to other tools - but they can also only do half or a third what Semrush does. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) Popular comparisons [SEO PowerSuite vs Semrush](https://www.capterra.com/compare/127616-151962/SEO-PowerSuite-vs-SEMrush)[Wix vs Semrush](https://www.capterra.com/compare/151962-169007/SEMrush-vs-Wix)[Ahrefs vs Semrush](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs)[AccuRanker vs Semrush](https://www.capterra.com/compare/149278-151962/AccuRanker-vs-SEMrush)[Screpy vs Semrush](https://www.capterra.com/compare/151962-209021/SEMrush-vs-Screpy)[SE Ranking vs Semrush](https://www.capterra.com/compare/142169-151962/SE-Ranking-vs-SEMrush) [Google Search Console vs Semrush](https://www.capterra.com/compare/151962-210297/SEMrush-vs-Google-Search-Console)[Scalenut vs Semrush](https://www.capterra.com/compare/151962-235306/SEMrush-vs-GenerateAI)[Similarweb vs Semrush](https://www.capterra.com/compare/148472-151962/SimilarWeb-Pro-vs-SEMrush)[HubSpot Marketing Hub vs Semrush](https://www.capterra.com/compare/151962-171840/SEMrush-vs-HubSpot-Marketing)[WebCEO vs Semrush](https://www.capterra.com/compare/151956-151962/WebCEO-vs-SEMrush)[Moz Pro vs Semrush](https://www.capterra.com/compare/151962-152215/SEMrush-vs-Moz-Pro)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)